The campaign, which features seven athletes sponsored by TD Ameritrade, draws a parallel between their long journey to the Olympics and the fortitude required of long-term investors.
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Commercials featuring cast members of shows were common when advertisers and agencies owned the programs they sponsored, but the concept is now enjoying something of a comeback.
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In a live show on CBS to announce the Grammy nominees, a campaign to encourage viewers to come back on Jan. 26 for the awards show will be introduced.
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The Federal Trade Commission fears that what has become known as “native advertising,” “paid links” or “sponsored content” can confuse consumers.
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Concluding ad sales nearly two months before kickoff is unusually early and is a sign of an improving economy and interest in a New York-area game.
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Online subscriptions tend to involve no shopping, with merchants sending socks of their own choosing (plain black is a favorite).
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The reaching for art to seduce consumers has moved into the forefront, with marketers now at Art Basel in Miami this week.
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Trying to tap into trends among millennial consumers ages 24 to 28, a vodka brand aims to meld good times and community engagement.
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The executives behind “Mob City,” a series on TNT about Los Angeles mobsters in the 1940s, are taking a new approach to promotion by tweeting the first episode’s script.
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Marketing decisions, like Marilyn Monroe appearing in competing fragrance ads and customized Quarter Pounders, offer more choices and raise a few questions.
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Welch’s, the grape juice maker, is encouraging users of the Vine video-sharing app to participate in a promotion it has created to distribute the company’s products to impoverished American families.
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Johannes Leonardo in New York is hiring a new chief executive, Michael Duda, and bolstering its creative team as well.
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Private print publications face competition from state-run dailies and the Internet and are having a hard time finding advertisers and qualified reporters, the editors say.
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A commercial real estate company, Brookfield Office Properties, has started a digital campaign showcasing artists worldwide.
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Marketers are only now beginning to deploy music as a very direct conduit to the things they sell, but a deal between an audio-recognition app and the Mindshare agency is a step forward.
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A colorful entrepreneur named Andrew Paulson wants to turn chess into the world’s next mass-market spectator sport, complete with commentators who dissect the action and show potential moves.
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A Kohl’s campaign to air during the American Music Awards on Sunday will let viewers tweet their votes, in real time, on how Ms. Lopez should get to the stage.
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As the 50th anniversary of President John F. Kennedy’s death nears, television stations and publishers are preparing promotions — some of which are raising eyebrows.
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A new advertising campaign chronicles the tumult Bacardi has weathered since it was introduced in Cuba in 1862.
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Target and ABC are teaming up for a holiday campaign using characters from three ABC sitcoms — “The Middle,” “Back in the Game” and “Modern Family.”
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