For USA Today parent company Gannett, social media success has little to do with the news. Two of its editorial franchises, Humankind and Problem Solved, have seen growth in their social reach across TikTok, YouTube and Instagram, where the brands have prioritized vertical video formats. There, the media company has used the viewership to generate…
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the position. Cook begins the role…
The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn’t share financial specifics. The year-long deal follows on the heels of two similar tie-ups struck by…
The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc. The co-CEOs, who assumed the shared role in February three days after Dubuc resigned, stressed…
Fashion likes to be ahead of the curve, and getting a shoe-in with retail media–one of marketing’s buzzier trends–is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts. They’re swallowing up ad…
Publisher Texas Monthly, which marked its 50th-anniversary last month, grew its overall revenue 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased its advertising revenue 31% year over year, according to chief revenue…
Much like management consultants lean on tried-and-true project frameworks to solve problems, so does the IPG Mediabrands agency Initiative. For several years, agency leaders called the agency’s go-to approach Cultural Velocity. Last year, after elevating performance media expert Dimitri Maex to the global CEO role, Initiative rolled out a new, modified framework that replaced Cultural…
The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism. While protesters across the globe demanded equal and just…
Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021. It’s racked up six consecutive quarters of double-digit growth, according to financial results released today. The holding company’s full-year 2022 revenue reached a record $2.7 billion. Meanwhile, its fourth quarter revenue grew 16% from the…
The German media company Axel Springer SE announced plans in February to shift its commercial focus toward the U.S. and its lucrative advertising market. But it will need to more clearly define its identity and the value of its portfolio of publishers in order to realize its goals, according to interviews with media buyers and…
Adobe’s media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account. GroupM agency Wavemaker not only retained Adobe’s Americas business spanning the U.S., Latin America and Canada,…
As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. “We wanted to merge these two worlds: One…
The Cond? Nast title Glamour launched a digital storefront on Wednesday called The Glamour 100, a shoppable grid featuring 100 curated products from women-owned brands, as part of its efforts to build commerce and advertising revenue. The landing page is part of a larger franchise, called ByWomen, which also includes a permanent database of women-owned…
In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away from their current title-centric model to better support the objectives…
IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico funneled $827 million into offline spend, including TV. It spent $553 million on digital…
The sports media publisher The Athletic, which The New York Times acquired last January for $550 million, is expanding coverage into the world of Formula 1 racing, spurred by growing audience appetite in a relatively under-reported area of the sporting world. The new vertical will be helmed at launch by a team of three reporters,…
In the pantheon of tried and true attention-grabbing content, the “in and out” list has stood the test of time. Who among us can resist these curated compendiums of where we have been and where we are going? Sure, sometimes the balance between pithy and pragmatic, aspirational and actionable is a bit off, but occasionally…
Sports media publisher Overtime launched its third franchise Tuesday morning. Overtime Boxing (OTX) centers on a series of four summertime match cards hosted in its exclusive venue, OTE Arena, featuring male and female boxers. The new vertical marks the latest offering from Overtime, whose unique business model entails creating standalone sports leagues featuring young athletes,…
In an upstairs room inside Manhattan’s New World Stages performing arts complex, marketers filed in to meet with Ice Cube. Seated next to his business partners, entertainment lawyer Jeff Kwatinetz and basketball player Nancy Lieberman, the rapper encouraged brand marketers to divert more investments into diverse-owned media properties–specifically into media opportunities with his three-on-three basketball…
The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher. Caruso begins the role Tuesday. The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris…
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