The Power of Peppa Pig Comes to the Fore as Hasbro Begins 24-Month Brand Campaign

The long-running preschool children’s TV series Peppa Pig has become a cultural phenomenon within less than a decade since the first episode aired. The titular Peppa, along with her family and friends, go beyond the expected young audience however, even playing to parents and adults without children, as it aims to help its viewers understand…

Queen Elizabeth II Dies, Mourning Period Begins

Buckingham Palace announced that Queen Elizabeth II, the world’s second-longest-reigning monarch, has passed away surrounded by family at her Balmoral residence in Scotland. In Britain, the passing of the 96-year-old–a popular and constant figurehead whose reign has spanned generations, prime ministers and presidents–will send somber shockwaves through the nation. Preparations for the mourning period and…

Stuck in ‘Experimental’: Why Snap’s Growth Bets on AR Look Uncertain

Snap’s tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform’s revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in…

Cinema Pre-Show Ads Have Gotten Longer—Here’s Why

During the opening weekend of Jordan Peele’s new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show–the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the…

Medical Publisher Stat Tops 30,000 Subscribers and Nears $20 Million in Revenue

The medical publisher Stat, a venture owned by Boston Globe Media that operates as a standalone enterprise, announced on Friday its fifth community-centric event, Stat Open Doors. It’s the latest product from the media company aimed at translating its niche audience into outsized reader revenue. Since its founding in 2015, the publisher has grown its…

Podcast Network Lemonada and Penguin Random House Team up for a Book Club

Women-operated and founded podcast network Lemonada Media is launching a book club in partnership with publishing company Penguin Random House. Starting September, the Lemonada Book Club will select recent or upcoming fiction and nonfiction book releases under PRH–aligned with topics related to its podcasts, like romance, wellness, resiliency and personal growth–and discuss them via the…

Deezer Targets Younger Users With Poster Campaign They Can Listen To

Through a poster campaign, which audiences can listen to, music streaming service Deezer has begun to promote its brand platform “The Power of Music” internationally–as it aims to attract more young people to the service. The platform, which is the second largest independent music streaming platform in the world, hosts over 90 million tracks and…

Podcast Platform Libsyn Enters Europe as It Surpasses $50 Million Ad Sales

Audio hosting network Liberation Syndication Inc (Libsyn) has begun its international expansion with the acquisition of German independent podcast advertising platform Julep Media, while also claiming to have surpassed generating $50 million in ad revenue. The ‘podcasting as a service’ platform which hosts, distributes and monetizes audio content, reported that in 2021 it delivered over…

As Ad Industry Embraces First-Party Web, Media Owners Must Modernize Structure

The last five years haven’t changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges. It’s not a philosophical nuance. Simply put, the alternative is death by the recent wave of privacy…

This Bill Would Force Google and Meta to Pay for Journalism

Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. The Journalism Competition and Preservation Act (JCPA) emboldens publishers to negotiate what’s deemed fair market value for the content they’ve produced and distributed. When two local newspapers are shuttering…

Audacy Is Working With Sounder, Bringing Brand Safety to Podcasts

Audio company Audacy, the firm behind podcasts like Crooked Media’s Mother Country Radicals and HBO Max’s The Official Hacks Podcast, is working with audio intelligence company Sounder–to give podcast advertisers access to the latter’s brand safety solution, Audio Data Cloud. Audio Data Cloud uses automated speech recognition tech to convert a podcast’s content to text,…

Revolt Launches Podcast Network With Suite of New Shows

Black-owned media company Revolt announced the launch of its own podcast network with a slate of new content on music, lifestyle, business and comedy from Black personalities and perspectives. The Revolt Podcast Network is giving its audience 24 new shows, including one on entrepreneurship and business hosted by the company’s chief executive officer, Detavio Samuels….

Marketers Must Balance Media Mix to Collapse Brand and Performance Silos

Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT. The agency’s 2022 Growth Marketing report bases its findings on survey responses from 400 U.S. marketing leaders at brands with $100 million or more in annual revenue….

CNBC Chairman Mark Hoffman Steps Down After 17 Years in Charge

The end of an era has arrived at CNBC: Mark Hoffman is stepping down from his role in charge of the financial news network and will be replaced by NBCU global advertising and partnerships president KC Sullivan. In charge of CNBC since 2005 and the network’s chairman since 2015, Hoffman will serve in that role…

The Daily Beast Launches Obsessed, a Sub-Brand Covering Entertainment

Politics and pop culture publisher The Daily Beast has launched Obsessed, a sub-brand with a distinct landing page devoted to entertainment coverage. The move marks the latest publisher attempt to capitalize on the rising consumer and commercial interest in the streaming landscape. The sub-brand will live on The Daily Beast website but differentiates by its…

Cosmopolitan Launches CosmoTrips to Capture Travel Budgets

In a bid to parlay its influence over young female readers into tourism budgets and a new source of reader revenue, Hearst title Cosmopolitan announced Monday the launch of its new travel booking service CosmoTrips–its latest and most ambitious foray into the sector. The offering, designed and built in partnership with the travel technology firm…

Prime Video Pitches a Message (and Thousands of Balls) in New Ad: ‘Baseball Is for All’

Whether it’s music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality. While various organizations are dedicated to addressing and dismantling institutional sexism, Prime Video is now entering the arena with a campaign to empower young female athletes to challenge the gendered boundaries of sports. To celebrate the…

M&A and Banner-year Comparisons: What Publishers’ Mixed Digital Ad Sales Show

A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data point that further complicates the ongoing debate surrounding the health of the U.S. economy. In their quarterly earnings reports, the publishers BuzzFeed Inc., Dotdash Meredith, Dow Jones and The Arena Group reported increases in their…

TikTok Opens Applications for Third Cohort of Support Black Businesses Initiative

Social video platform TikTok announced today it’s taking applicants for its third round of Support Black Businesses program in celebration of Black Business Month. The program started in 2020 to amplify Black voices on the platform through exclusive networking opportunities, resources and benefits via TikTok. The package includes free ad credits for participating business’ campaigns,…

UK Publisher Reach Plc. Partners With LiveRamp to Adopt Its ATS Technology

The U.K. publisher Reach plc., which houses titles like the Manchester Evening News and The Mirror, announced that it has partnered with the data enablement platform LiveRamp to adopt its Authenticated Traffic Solution (ATS), a move that it ultimately hopes will lead to higher digital advertising revenues. The partnership will allow marketers using the LiveRamp…