When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to…
Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s work and first appear […]
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It’s no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore emphasis on video, tweaking their algorithms to favor moving content over static images. Reels are drawing the lion’s share of attention in people’s feeds, and we’re yet to see the full impact of Generative AI…
Design plays a vital role in crafting meaningful experiences and driving innovation across industries. Whether it’s product, graphic or user experience, design is about more than aesthetics. Designers must grasp user needs, solve complex issues and ultimately create value. To explore design’s impact on consumer and business growth, we sat down with Mauro Porcini, svp…
Burger King, M&M’s and now Pepsi–each dropping the youth-focused identity they adopted in the mid-90s and opting for more definitive, classic identities. Gone are the days of flares, drop shadows, awkward type, faux spritz and claim overloads. Brands are reinterpreting themselves for the world today, receiving applause from not just the nostalgia-ists but the purists,…
In an innovative, relevant, and health-conscious move, Heinz Brazil is developing a proprietary “Heinz red” tattoo pigment using only non-harmful ingredients and making the ink available to tattoo parlors throughout Brazil. The action comes on news that color tattoo ink faces growing restrictions and outright bans in countries around the world. The European Union alone […]
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Right now, your refrigerator’s door bin might be home to some almost-off milk, a scattering of garlic bulbs and a jar of relish from 2022. Now, Unilever has actually made something useful for you to put in there: a “Smart Jar” that tells you if your fridge is at the right temperature. In 2019, the…
The Arctic Circle city of Rovaniemi, Finland is known for a few things: the mythical home of Santa Claus, stunning wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an unusual design project from electric car brand Polestar. The company reimagined a car showroom by building a…
After a difficult few years, our world still isn’t short of challenges. Amid global economic pressures, an escalating climate crisis, a war in Europe and increasing austerity, brands are meeting consumers where they’re at when it comes to design: in need of escape. Creatives are embracing visual styles that reflect both our chaotic social climate…
The challenge This summer, 4th Floor Creative was busy settling into Sony Music U.K.’s recently relocated London headquarters in King’s Cross. Preparing and completing any home or office move creates a moment for reflection, as one leaves familiar spaces and routines behind to discover new ones. Office space planning and design also offer insights into…
The upcoming fall tour of Pop Up Magazine will feature a slew of initiatives designed to make its performances accessible to the disabled community, an effort that aims to bolster both its reputational and commercial objectives. The publisher, which hosts a series of on-stage performances involving personal essays, humor and reporting, worked with the disability…
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant…
As the U.S. economy grows more volatile, publishers have responded to rising demand for explanatory reporting by launching new editorial initiatives, designed to help readers navigate the financial landscape. Some, like The Washington Post, Barron’s and MarketWatch, have debuted new products that examine issues like inflation, rising gas prices and market irregularity. Others, like The…
D&AD has awarded its Black Pencil–the industry award show’s top honor–to campaigns addressing the gun violence crisis in the U.S., pandemic frontline workers facing post-traumatic stress disorder (PTSD) and diverse representation of skin tones. The awards body gave out five Black Pencils this year. Two of them went to Leo Burnett Chicago’s “The Lost Class”…
Instagram shared the details behind its new visual identity Monday, saying that its goal from the beginning of the process was to provide its community worldwide with an immersive and inclusive experience by focusing on accessibility and legibility throughout the design process. “We approached the design evolution from a spirit of innovation and exploration by…
While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura’s reason leans more into altruism. “What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way,” she told Adweek for the AAPI Creative Spotlight series,…
Britain’s lighthouses might not be an obvious inspiration for a creative initiative, but Hendrick’s Gin has enlisted three to be given a makeover using artistic projections to promote its Neptunia Gin release. Owned by distiller William Grant & Sons, Hendrick’s is a premium gin brand distilled in Scotland with an infusion of cucumber and rose…
The landscape of queer media has changed significantly in the nearly five years since Them launched, and the publisher aims to reflect that evolution in a brand refresh it unveiled Wednesday morning. The Cond? Nast property, which hired its new editor in chief Sarah Burke from Vice Media in October, announced a suite of updates…
Trends tend to be somewhat cyclical, no matter where you’re looking at them. Whether that’s the return of the dreaded flare jean or thin eyebrows (much to the chagrin of every millennial who over-tweezed), there tends to be someone who looks at something from the past and finds nostalgic inspiration in it. And that is…
WPP is to form a new design entity within the AKQA Group called The New Standard, following the acquisition of branding and design agency Made Thought. The formation of The New Standard sees Made Thought join with Universal Design Studio and industrial design studio Map Project Office under the umbrella to collaborate when necessary but…
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