As Barbara Walters Retires, the Big TV Interview Signs Off, Too

Ms. Walters has been the queen of the TV celebrity “get.” But stars and politicians no longer need the networks to reach their public.



The Media Equation: Warnings Along F.C.C.’s Fast Lane

Time and again, when the government tries to insert itself between the Internet and its users, it gets clobbered. This could end up the same way.



Advertising: PBS Seeks Web Sponsors, but Big Bird Still Won’t Sing Jingles

PBS presented a slate of planned online video programming to advertisers at the Digital Content NewFronts, but says it will remain wary of excessive commercialization on the web.

No Regrets for the Founder of Tumblr After Yahoo Sale

While conceding he was “terrified” going into the deal, David Karp says he is happy with the autonomy the microblogging service has under its new owner.



Bloomberg Gains 2 Veteran Political Journalists

John Heilemann and Mark Halperin, authors of the best sellers “Game Change” and “Double Down,” will join the company to anchor Bloomberg Politics.

The Great Unwatched

Online video ads were supposed to be a marketer’s dream. Instead, many become lost in an unruly maze.



Advertising: With Online Video Offerings, the Establishment Plays the Upstart

Ambitious efforts are being made by legacy media companies like Time Inc. to join the frenzy of online video content creation that was set off by so-called digital natives like AOL, BuzzFeed and others.



Advertising: Courting Video Advertisers With Infinite (and Growing) Air Time

The 2014 NewFronts, presentations for buyers of online advertising, offer an expanded calendar of events reflecting the rapid growth of the field.



Yahoo to Offer TV-Style Comedy Series on the Web

The move plunges Yahoo directly into the world of original programming, joining the likes of Amazon, Netflix and others to challenge traditional TV producers for viewers’ attention.



Milq Aims to Separate Wheat From Social Media Chaff

Milq, which makes its debut on Monday, lets users organize bits of media around common themes, resulting in something like collaborative mixtapes.



Advertising: For a New Burt’s Bees Line, Check Your Calendar

The personal care brand Burt’s Bees is promoting anti-aging products in messages that will appear as appointments in electronic calendars.

The Media Equation: Yahoo Rolls the Dice on TV

Winning in the distribution of high-end content is about mining an audience, and you can’t blame technology companies for believing they have relevant skill sets.



Comcast Gears Up to Persuade Regulators

The companies filed documents in support of the plan, which has faced opposition and will be the subject of a Senate hearing this week.



U.S. Judge Dismisses Lawsuit Against Chinese Search Engine

Eight writers and video producers had accused Baidu of violating their right to free speech by blocking users in the United States from viewing their pro-democracy material.

    



With App and Premium Plan, The Times Expands Online Offerings

Two new subscription plans, including NYT Now, a lower-priced app tailored for a mobile audience, are part of the company’s push to expand its digital offerings and increase its revenue.

    



Bloomberg Says He Won’t, but Still Criticizes de Blasio

In a Katie Couric interview, former Mayor Michael R. Bloomberg differed with Bill de Blasio on issues like the St. Patrick’s Day Parade and charter schools.

    



The Media Equation: Foreign Buyers Eyeing Forbes Magazine, a Chronicler of the World’s Wealthiest

All good things come to an end, even for the rich, and sometime this month, Forbes will probably pass out of family control and into the hands of a foreign owner.

    



Yahoo Aims to More Deftly Blend Ads With Content

Yahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.

    



Wikipedia vs. the Small Screen

Wikipedia, the online encyclopedia that depends on readers to create and edit its articles, is concerned about whether they will continue to do so on mobile devices.

    

AOL Reports Solid Revenue, but Patch Weighs on Profit

The media company said it benefited by selling video advertising on the web globally, with 23 percent growth in that revenue.