Clashing personalities, disagreements over how the companies would be integrated and complications over legal and tax issues have derailed the deal between Omnicom and Publicis.
The new theme, “Mobilizing your world,” replaces “Rethink possible.” With AT&T’s advertising budget near $2 billion, those words may be hard to miss.
HGTV Magazine and Food Network Magazine have teamed up for a party issue and to promote Pure Leaf Tea.
Ikea sent five employees on a home renovation tour, which they are filming for the Web.
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A salute to opening day will start the effort, by BBDO New York, which will focus on young stars and how attending games can provide lifetime memories.
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Johnson & Johnson’s new campaign for the skin-care product Clean & Clear uses nonactors and focuses on girls who pursue expectation-defying passions.
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Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.
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Answers to lingering questions about some spots that showed during the Super Bowl.
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The Great Society is the creative agency for the lighthearted Brooks Sports campaign, which is scheduled to introduce the Transcend line of footwear Saturday.
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The Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.
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“It’s everywhere you want to be,” has become “Everywhere you want to be” to highlight many options available under the Visa brand umbrella, including mobile and electronic payments.
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Zeus Jones, a consultancy specializing in digital, design, social media and content creation, is opening its new office with an executive already well known to potential tech clients.
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Martin Sorrell said on Monday that caution remained the watchword for marketer clients of agencies owned by WPP and others.
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The campaign, which features seven athletes sponsored by TD Ameritrade, draws a parallel between their long journey to the Olympics and the fortitude required of long-term investors.
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In a live show on CBS to announce the Grammy nominees, a campaign to encourage viewers to come back on Jan. 26 for the awards show will be introduced.
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Welch’s, the grape juice maker, is encouraging users of the Vine video-sharing app to participate in a promotion it has created to distribute the company’s products to impoverished American families.
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Account assignments, executive appointments and miscellaneous news from advertising agencies.
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A new campaign from the New York Lottery that promotes its scratch-off games, with prizes that are significant but not in the millions, is showing winners who are not that rich.
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Account assignments, executive appointments and miscellaneous news from advertising agencies.
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BBDO New York has introduced a global campaign for Belvedere Vodka, starting with television spots and expanding to print, outdoor and digital advertising.
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