Advertising: Wendy’s Turns Up Volume on Adoption Drive

Wendy’s has long supported adoption, but now the company is putting it front and center with a national advertising campaign and an adoption hub on its website.


Advertising: Former Rivals Come Together in a Campaign to End Childhood Hunger

Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.


Comcast’s Web of Lobbying and Philanthropy

The company is beginning a carefully orchestrated campaign, seeking support from members of Congress, state officials and leaders of nonprofit and minority-led groups.


Advertising: A Crusade for the Financially Devastated

In a cause-marketing coupon campaign, High Ridge Brands, which makes soap and hair care brands like Zest, Coast and Alberto VO5, is donating its products to families in need.


Campaign Spotlight: The Twist to This Pro Bono Campaign? The Rights are Priced

A North Carolina charity that fights homelessness and poverty urges donors to purchase naming rights to everything it needs, from a can of corn to caseworkers. Donors receive personalized certificates that can be shared in social media or printed as posters.


Advertising: Axe, Switching Gears, Strikes a More Earnest Tone

Along with donating $250,000 to the nonprofit Peace One Day, Axe is promoting it on its website and Facebook page.


Advertising: A Skin Care Purchase That Benefits More Than Your Face

For six weeks, Kiehl’s is donating all the net profits from the sale of its Midnight Recovery Concentrate to the Keep a Child Alive organization.


Educational Publisher’s Charity, Accused of Seeking Profits, Will Pay Millions

The Pearson Foundation will pay $7.7 million after the New York State attorney general found that it had repeatedly broken state law by helping develop products for its corporate parent.


Advertising: Finding Holiday Good Will in Glasses of Juice

Welch’s, the grape juice maker, is encouraging users of the Vine video-sharing app to participate in a promotion it has created to distribute the company’s products to impoverished American families.


Charities Try Provocative Ads to Attract Attention

In a crowded field, turning to humor and parody, even the risqué.


Advertising: ‘Buy One, Give One’ Spirit Imbues an Online Store

The altruistic shoemaker Toms is blazing a trail for like-minded companies with a new online store that features retailers with a social bent.


Advertising: Brands Align With the Mustachioed Month of Movember

The Movember charity, a mash-up of mustache and November, raises money for men’s health issues. Brands like Just for Men are eagerly teaming with the organization.


Advertising: Nonprofit Group to Help For-Profit Marketers Reach Youth

A unit called TMI, as in “Too Much Information,” will offer services including research, strategy related to mobile devices and text messaging, social media and Web site production.


Advertising: Gift With Purchase With a Cause From Clarins, Macy’s and Feed Project

When shoppers buy two Clarins items at Macy’s, Clarins will donate $1 to an antihunger group, the equivalent of paying for 10 school meals.