The coconut water drink company is among more than a dozen brands that have “Rio 2” promotion deals with 20th Century Fox and Blue Sky Studios.
Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.
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The video game system is a useful tool for reaching young men, who can elude advertisers. Sony estimates advance sales will reach about $10 million.
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Screenvision, the nation’s second largest seller of commercials in movie theaters, plans to hold its first upfront sales presentation to advertisers.
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