The Great Society is the creative agency for the lighthearted Brooks Sports campaign, which is scheduled to introduce the Transcend line of footwear Saturday.
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The new platform, which will be rolled out Jan. 8., will be available immediately to some readers in a test group.
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Mars will begin using advertising and social media this week to promote Snickers Bites, the first new Snickers product since 2011.
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A campaign for Bumble Bee SuperFresh has a budget estimated at $25 million, a significant investment for a company that had no measured ad spending in major media last year.
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Dollar Shave Club took 12,000 orders for its subscription razor service in the first two days after a promotional video it released went viral.
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Apple and Amazon are trying to make it possible for Web consumers to swap content on a grand scale, Time Warner’s spinoff of Time Inc. is the latest evidence of a strategy of divestment, and Facebook’s redesign strategy is already popular with advertisers.
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