Campaign Spotlight: New Running Shoe Line Says, ‘Come Fly With Me’

The Great Society is the creative agency for the lighthearted Brooks Sports campaign, which is scheduled to introduce the Transcend line of footwear Saturday.

    



Common Sense: A Ransacked Endowment at New York City Opera

Mismanagement at the now-bankrupt New York City Opera led it to raid its endowment to pay off its huge deficits.

    



Advertising: Fruit of the Loom Sees Workers in Their Underwear

The company is sending people with new jobs complimentary undergarments and has begun an ad campaign without its longtime mascots.

    



Alan Abelson, Barron’s Columnist and Editor, Dies at 87

Mr. Abelson was an editor and a columnist at Barron’s magazine who delivered sharp and influential commentary on the stock markets.

    

DealBook: Buffett’s Annual Letter Plays Up Newspapers’ Value

Warren Buffett’s letter to shareholders underscores his reputation as a contrarian investor, describing his investments in newspapers, a business others have shunned.