Sports Business: Bankability Can Desert Tainted Athletes

There was a time when Alex Rodriguez was an easy-to-market athlete, regionally and nationally.

    



News From the Advertising Industry for the Week of Nov. 4

Account assignments, executive appointments and miscellaneous news from advertising agencies.

    



Media Agency to Host Event for Branded Content

The event, to be held on Tuesday, is expected to bring together about 35 marketers and a dozen content creators.

    



Advertising: Lowe’s Campaign Keeps Eye on the Weather

The big retailer’s new ads for the spring, a critical shopping season for home improvement stores, try to capitalize on the rising housing market.

After Rough Patch, ‘The Bachelor’ Wins Back Viewers

After several seasons in decline, ABC’s “The Bachelor” has had a resurgence rare among network reality shows thanks to social media, casting and a push to attract younger viewers.