Hasta La Creative!

French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a value of over $150 million dollars before 2030. Uncommon founders Natalie Graeme, Lucy Jameson and Nils Leonard will retain a material…

Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion. Jellyfish, which was co-founded in 2005 by chief executive Rob Pierre, currently operates across 38 offices and employs more than 2,000 people. It has worked with clients such as Google, Uber and…

With global influencer marketing spend set to hit $22.2 billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron…

It’s been nine months since WPP announced more consolidation inside GroupM, with its largest and perhaps best-known agency, MediaCom, merging with the digital performance marketing agency Essence. Today, that merger is finally complete, and EssenceMediacom is in business. The agency’s U.S. CEO, Jill Kelly, has coined Jan. 31 the agency’s Founder’s Day, she told Adweek….

Business publisher Morning Brew announced its acquisition of audio and video startup Our Future, which produces short-form business content on platforms, as part of the publisher’s bid to broaden its appeal to younger, business-focused audiences. The financial details of the deal were not shared. The Axel Springer-owned publisher plans to expand Our Future’s short-form video…

The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction. With the deal, the publisher will meet rising demand from marketers for premium video…

Digital entertainment and media advertising platform Azerion continues its merger and acquisitions activity with the purchase of programmatic agency and trading desk Hybrid Theory, expanding its footprint across the U.S. and broader APAC market. The financial terms of the deal have not been disclosed. Hybrid Theory, run by chief executive Patrick Johnson, has worked with…

No one expected Elon Musk’s acquisition of Twitter for $44 billion, or $54.20 per share, to go smoothly after the deal was called off, the courts became involved, the transaction was rekindled and a poop emoji was thrown. And Musk certainly did not disappoint late Thursday. The self-proclaimed chief twit punctuated his busy day with…

Meta vice president of corporate development Amin Zoufonoun–who spearheaded then-Facebook’s acquisitions of Instagram, WhatsApp and Oculus–is leaving the company after nearly 12 years. Zoufonoun–who joined Facebook in March 2011 after more than eight years as director of corporate development at Google–did not share his future plans. He said in a Facebook post, “Strategic technology deal…

Judge Kathaleen St. Jude McCormick of the Delaware Court of Chancery put Twitter’s case against acquirer, non-acquirer and re-acquirer Elon Musk on hold until Oct. 28 to give the two parties the chance to finalize the deal. She wrote in her order, “This action is stayed until 5 p.m. Oct. 28 to permit the parties…