A campaign that spoofs the image of Seattle as a nirvana for the noncommercial encourages agencies to produce more commercials there.
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In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.
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The shopping network and Spanish language TV network have signed a three-year deal to increase sales to Hispanic consumers.
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In a crowded field, turning to humor and parody, even the risqué.
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Horizon Media is starting a unit to plan and buy all kinds of media for health and wellness companies.
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Nature’s Recipe is giving“collar cameras” to influential pet owners, and resulting photos are posted online.
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The New York-based company Contently has developed a roster of writers and journalists for hire and a software application that helps companies tell their own stories.
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Account assignments, executive appointments and miscellaneous news from advertising agencies.
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A campaign guides young African-American women in making contraceptive choices.
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Mike Perlis, chief executive of Forbes Media, is the first person outside the family to run the company and has sought new revenue sources.
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A new campaign from the New York Lottery that promotes its scratch-off games, with prizes that are significant but not in the millions, is showing winners who are not that rich.
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New ads bring back the Care package, but portray it as less of a symbol of short-term charity and more of a means of long-term empowerment.
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AARP and the Ad Council, for a second time, have collaborated on campaign that puts caregivers in the spotlight.
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With the pace of delayed television viewing increasing, networks want advertisers to pay for seven days of commercial viewing to cover computer screens and tablets as well as TV sets.
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A WQXR campaign aims to present the composer in an accessible, even quirky, light, while reminding New Yorkers that the radio station offers great programming.
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Account assignments, executive appointments and miscellaneous news from advertising agencies.
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The protracted distribution negotiations under way between Dish Network and the Walt Disney Company are said to focus on digital rights like ad-skipping and online streaming.
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The Movember charity, a mash-up of mustache and November, raises money for men’s health issues. Brands like Just for Men are eagerly teaming with the organization.
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As the holidays approach, the toy maker Mattel is making a playful appeal to Latina mothers and their children.
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An online campaign for the kitchen appliance maker Bella encourages young people to use smartphones to post about it to social networks.
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