Advertising: Cable Channel Taps Multicultural Roots

The El Rey Network, owned by the director Robert Rodriguez, and senior executives outlined their goals for the channel at an “upfront” presentation to advertisers.

    



Advertising: New Agency, a Spinoff, Will Aim Its Message at a Hispanic Audience

The JeffreyGroup, an agency known mainly for public relations, is creating a new agency to provide cross-cultural marketing to Hispanics.

    



Advertising: HSN Joins With Univision to Reach the Hispanic Market

The shopping network and Spanish language TV network have signed a three-year deal to increase sales to Hispanic consumers.

    



Advertising: Spanish Message With One Word That Needs No Translation

As the holidays approach, the toy maker Mattel is making a playful appeal to Latina mothers and their children.

    



Big Executive Moves Within Hispanic Media

Fusion, the new network that is a joint venture of Disney and Univision, named a chief, and Telemundo said its president, Emilio Romano, was stepping down.

    



Media Decoder: La Mega, a Spanish Station, Draws Young New York Fans

English-language stations in the metropolitan area have bigger audiences, but WSKQ has nearly doubled its share among the 18-34 age group since January.

    

Fusion Announces Premiere Date and Prime-Time Schedule

The channel, a joint venture of ABC News and Univision, has broadened its target audience to include millennials as well as bilingual Latinos.

    

More Latinos Consume News in English, Report Finds

The greater reliance on English-language news reflects the growing proportion of the 52 million Hispanics who were born or raised in the United States.

    

An Emerging Hispanic Voice Defends Her ‘Maids’

Eva Longoria works as an executive producer of “Devious Maids,” about Hispanic domestics, while she grows as a public figure.

    

Advertising: Aiming Autism Ads at Hispanic and African-American Parents

Advocates for people with autism are aiming ads at Hispanic and African-American parents to speed the diagnosis of the disorder in their children.

    

Media Decoder Blog: Site Brings New Way to Connect With Vergara and Other Latino Stars

The Web site, called NuevoWorld, was created by Luis Balaguer, Ms. Vergara’s business partner and the co-founder of Latin World Entertainment.

Media Decoder Blog: Report Suggests a Digital Divide Among Latinos

The report, by the Pew Hispanic Center, said that while a digital divide between Latino Americans and white Americans may be closing, a divide still exists between native- and foreign-born Latinos.

Media Decoder Blog: Magazine Cover Draws Claims of Racism

A Bloomberg Businessweek magazine cover published this week about the housing rebound in the United States — featuring cartoonish minorities holding fistfuls of money — has drawn intense criticism from readers and critics of the news media.