Mar
29
In Audiences on Broadway, Fewer Guys Among the Dolls
Posted in: UncategorizedWhile a night out at the theater used to be a staple for cultured American men, fewer shows are grabbing them these days.
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Nov
04
Advertising: Brands Align With the Mustachioed Month of Movember
Posted in: UncategorizedThe Movember charity, a mash-up of mustache and November, raises money for men’s health issues. Brands like Just for Men are eagerly teaming with the organization.
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Sep
20
What Happened to the Maxim Man?
Posted in: UncategorizedMaxim made its name exploiting the market for a kind of adolescent mind-set but has seen some if its success fade.
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May
23
Changes in the Marketing of Men’s Underwear
Posted in: UncategorizedThe product, rather than the model’s body, may be the focus of new campaigns. Or not.
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Mar
26
Advertising: Gillette Promotes a New Shaver Using QR Codes
Posted in: UncategorizedGillette is promoting a new shaving tool for a man’s beard, chest and back by having women express their varying opinions about how much hair a man should have.
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