The beauty company L’Oreal is testing a kind of virtual vending machine inside a New York City subway station, which will offer advice and sell cosmetics to passers-by.
     |
BBDO New York has introduced a global campaign for Belvedere Vodka, starting with television spots and expanding to print, outdoor and digital advertising.
| |
Once shunned for the fear of implying a casual relationship between journalists and their subjects, live media conferences have now been embraced.
| |
Procter & Gamble is transporting trailers with about 20 restrooms — stocked with the company’s Charmin toilet paper — to N.F.L. stadiums for pregame revelers to use.
| |
The use of editorial content for promotional purposes is being scrutinized by an investigative unit administered by the Council of Better Business Bureaus.
| |
Infiniti’s campaign for its Q50 sport sedan features a video, produced by the agency Campfire, in which the plot changes according to a viewer’s wishes.
| |
In a once-in-a-lifetime occurrence, Thanksgiving and Hanukkah overlap, and marketing tie-ins abound.
| |
With consumers expected to spend more cautiously this holiday season, retailers are increasing advertising, discounts and other efforts to attract them.
| |
The technology industry and its various power brokers are suddenly investing significant sums of money in preserving news capacity and quality.
| |
The C.E.O. of the advertising agency in New York says it’s always important to be straightforward with employees. “It just puts everything on the table,” she says.
| |
A shift toward the frightening in pop culture has contributed to the popularity of terror-centered marketing in the weeks before Halloween.
| |
Some experts attribute the trend to a boom in exploring the provenance and improving the quality of what Americans eat and drink.
| |
In a new campaign, the plastic containers, wraps and bags of Glad Products are highlighted as ways to fight food waste.
| |
After shedding outside holdings, The New York Times Company this week will introduce The International New York Times and, later, new subscription, video and consumer initiatives.
| |
The Burson-Marsteller initiative, which begins Monday, includes meetings of thought leaders, a revamped employee training program and a worldwide strategic leadership team.
| |
As it finds new ways to expand its activities, the Center for Investigative Reporting is unveiling a new logo and marketing campaign.
| |
Mondelez International, the maker of snack foods like Oreo cookies and Trident gum, is signing sponsorship deals with United States soccer teams and players.
| |
New shopping services will allow consumers to instantly buy items they see on television, in magazines and even in their refrigerators.
| |
Some highlights from the conference of the Association of National Advertisers in Phoenix.
| |
The hotel’s first advertising since 2011 is linked to the $90 million renovation of the facility.
| |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
