Jan
23
At Home With: Lee and Morty Kaufman: Cleaning Up in Their 90s
Posted in: UncategorizedOn the set (their ranch house) with the unlikely TV celebrities who pitch for Swiffer products.
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Nov
06
Advertising: AARP Sends a Thank-You to Caregivers
Posted in: UncategorizedAARP and the Ad Council, for a second time, have collaborated on campaign that puts caregivers in the spotlight.
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Jul
22
Fox Viewers May Be Graying, but Their Passion Still Pays
Posted in: UncategorizedThe median age of a Fox News viewer is over 65, which could be a cause for concern given that advertisers aim for the 25-to-54 age bracket.
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Feb
22
Old Idea looking young? / Une vieille idée sans cesse rajeunie?
Posted in: Uncategorized| THE ORIGINAL? Volkswagen New Beetle « Senior Rebels » – 2012 Source : Luerzer’s Archive Agency : DDB Beijing (China) |
LESS ORIGINAL Taco Bell « Viva Young » Superbowl – 2013 Source : Superbowl Agency : Deutsch LA (USA) |
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