The Media Equation: Tech Wealth and Ideas Are Heading Into News

The technology industry and its various power brokers are suddenly investing significant sums of money in preserving news capacity and quality.

    



Advertising: Blood and Screams, Before the Show Starts

A shift toward the frightening in pop culture has contributed to the popularity of terror-centered marketing in the weeks before Halloween.

    



Viral Content With a Liberal Bent

Upworthy.com, a site that hopes to edify visitors on a variety of social issues, may be cracking the code on how to bring them in.

    



Divining the Future: Special Report: Peering Into the Future of Media

Media executives are grasping for clues as technological upheaval gathers pace.

    



Campaign Spotlight: Ads Propose Sunday in the Kitchen With Glad

In a new campaign, the plastic containers, wraps and bags of Glad Products are highlighted as ways to fight food waste.

    



Google to Sell Users’ Endorsements

A change in its terms of service would let Google include users’ names, photos and comments in ads across the Web.

    



The Media Equation: It’s Not Just Political Districts. Our News Is Gerrymandered, Too.

The government shutdown reflects a political system that reinforces extremism. The news media system isn’t much different lately.

    



Advertising: For CVS Regulars, Ads Tailored Just to Them

CVS heard complaints about coupons creating cash register receipts that spanned five or six feet and has gone online with its offers.

    



A Novel Prompts a Conversation About How We Use Technology

Book critics are divided over the quality of Dave Eggers’s highly anticipated novel “The Circle,” which has started a debate on whether technology is invading our lives.

    



Advertising: Snacks for Soccer Stars, and Their Fans

Mondelez International, the maker of snack foods like Oreo cookies and Trident gum, is signing sponsorship deals with United States soccer teams and players.

    



Financial Times to Consolidate Print Editions

The newspaper, based in London, said it would publish only one print edition and devote its resources to creating content for the Web and other digital platforms.

    



All Is Fair in Love and Twitter

The sweet, innocent ideas and ruthless power plays that created Twitter.

    



Advertising: At Ad Conference, Ron Burgundy and ‘Infobesity’

Some highlights from the conference of the Association of National Advertisers in Phoenix.

    



Advertising: Marketers Chase Evolving Consumer

Speakers at an annual conference said the pace and scope of technological and societal changes required what one called a “constant reinvention” of the marketing process.

    



Selling Secrets of Phone Users to Advertisers

Advertisers and tech companies are finding new ways to track us on our smartphones and reach us with individualized ads.

    



What Can Be Sold in 140 Characters? That’s Now the Challenge for Twitter

In documents filed on Thursday, Twitter noted that it has been greatly expanding its inventory of advertising slots, especially for promoted tweets.

    



Twitter’s I.P.O. Plan Has an International Focus

The social-networking service said in its stock filing that more than three-quarters of its recent users are outside the United States.

    



Advertising: Fruit of the Loom Sees Workers in Their Underwear

The company is sending people with new jobs complimentary undergarments and has begun an ad campaign without its longtime mascots.

    



Social Networks in a Battle for the Second Screen

Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.

    



France Takes Aim at Amazon to Protect Local Bookshops

French lawmakers on Thursday approved a law that bars online booksellers from offering free delivery to customers on top of a maximum 5 percent discount on books.