Advertising: At Ad Conference, Ron Burgundy and ‘Infobesity’

Some highlights from the conference of the Association of National Advertisers in Phoenix.

    



Advertising: Debating the Changing Economics of Editorial Content

Much attantion was focused on content as the 10th annual Advertising Week began in New York on Monday.

    



Advertising: Executive From the Agency Grey New York Takes On a Larger Role

Michael Houston became one of four regional chief executives at Grey and one of the few African-Americans in the executive suite of a large, mainstream Madison Avenue agency.

    

Advertising: A Campaign From Marriott Aims Younger

Marriott Hotels and Resorts will use a new logo, Web site and ads to encourage younger generations to “travel brilliantly.”

    

Hotel Guests Turn Away From TV and Toward Streaming Media

Hotels are less interested in television hardware than in getting the Internet into every room, and delivering what entertainment the guest may prefer.

    

Campaign Spotlight: Marriott Ties in With ‘42’ to Promote Loyalty Program

Marriott International will use the coming release of “42,” a movie about Jackie Robinson, to promote its loyalty program to African-Americans.

Advertising: Media Companies Hold ‘Upfront’ Advertiser Events Early

Efforts by major media companies to attract advertising dollars, once reserved for the spring, are already in full swing, with three held in Midtown Manhattan on Tuesday alone.