The commission is trying to ease the congestion that leads to dropped calls and slow loading of online material. It also acted to help curb the cost of cable television service.
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The technology, called pCell, is one of many techniques that companies are looking at to address the rising public appetite for mobile data, especially video.
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Media executives are grasping for clues as technological upheaval gathers pace.
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The Paris-based advertising holding group, which recently agreed to merge with Omnicom, is acquiring Engauge Marketing, an advertising and digital-services agency in Ohio.
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The strategy of advertisers sponsoring or producing content that looks much like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.
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