Hasta La Creative!

Anomaly launched a new Halloween spot for Kit Kat, featuring Chancellor Johnathan Bennett, better known as Chance the Rapper. In the punning spot, Chance meets Chance the Wrapper, which is just his face on a Kit Kat wrapper.

After getting Chance the Rapper’s attention, Chance the Wrapper sings a version of the Kit Kat jingle, which turns thirty this year (about seven years older than Chance). The spot concludes with Chance the Rapper declaring, “That’s a good song.”

That’s pretty much all there is to it, but then what more do you really need? The Halloween-themed spot is simple fun, an ode to the classic jingle supported by a memorable pun. That’s something most audiences can appreciate, fans of Chance the Rapper or not. And if even if you don’t care for the approach, there’s a good chance you’ll remember it the next time you see a Kit Kat wrapper.

In advertising’s best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.

The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out.

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Cramer Krasselt launched a campaign promoting Knott’s Berry Farm’s annual Knott’s Scary Farm event with a series of short horror videos for broadcast and online.

Created in collaboration with production company Vitamin Pictures, the gritty videos are populated by creepy clowns, demented dentists and hungry zombies, giving viewers an idea of what to expect at Knott’s Scary Farm. In “Clown,” for example, the camera follows a woman as she makes her way through a creepy abandoned room with children’s toys and balloons strewn across the floor. As she turns a corner, a demonic looking clown pops out to greet her. The spot ends with the tagline, “Whatever you’re imagining, it’s here.”

“It was great to be hired to make these little horror films for Knott’s,” Vitamin Creative Director Danny DelPurgatorio says. “There were severed heads, body parts, blood and gooey stuff all over the place. It was a dream come true.” (more…)

New Career Opportunities Daily: The best jobs in media.

“Dumb Ways to Die,” the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine’s Day ad. And now it’s done a little choose-your-own-adventure Halloween special.

Should you trick or treat those who come to your door on Friday? Well, both approaches have their risks, it seems—for candy giver and candy seeker alike. “Be safe around Halloween … and trains,” says the copy.

Agency: McCann Melbourne.

You remember Vytautas Mineral Water. The Lithuanian water brand was the subject of the single craziest commercial of 2012—a spec ad from director Tadas Vidmantas that the client ended up loving and tacitly endorsing. (It ended up hiring Vidmantas to do ads in a similar lunatic style.)

Well, now Vidmantas is back with a Halloween spot for Vytautas. And it’s completely sick and twisted. Check it out below, and watch out for flying blood.

Credits are also below, and after that, the classic “It’s Earth’s Juice” ad from 2012.

CREDITS
Client: Vytautas Mineral Water
Agency: Superior
Director: Tadas Vidmantas
Producer: Asta Liukaityte

Either someone at Walmart has made a terrible mistake, or else the retailer’s SEO trolling is top notch. 

Jezebel points out this morning that Walmart’s collection of Halloween costumes includes a “Fat Girl Costumes” category. We checked and found it was indeed live on the site, at least as of 10:30 a.m. today. (UPDATE: The category was purged of all items around 11:15 a.m. See below for details.)

There are several other “related’ categories like “Plus Size Halloween Costumes” and “Adult Plus Halloween,” which makes me wonder if these groupings are automatically generated from some of the descriptive metadata supplied by low-budget vendors. 

If so, it might be time for Walmart to step up the curation on its site’s organization. And if this wasn’t some weird third-party metadata issue, Walmart needs to step up its goddamn common sense.> 

UPDATE 1: Several AdFreak readers have noted with a laugh that the “Fat Girl Costumes” section of Walmart.com is also being featured alongside our Facebook post as a related link:

UPDATE 2: Around 11:15 a.m. ET today, Walmart removed all items from the category. The page now shows the message, “We found 0 items for the Fat Girl Costumes page.”

Here’s how the section looked on the Walmart site before the items were removed:

 

Ladies, bikini season may be over, but Subway wants to remind you that sexy Halloween costume season is still nigh.

In a somewhat awkward spot built around the idea of modeling your “sassy” and “foxy” outfits for co-workers over lunch (as one does), the chain ends on the note, “Whatever you’re staying fit for, start at Subway.”

I guess in a world where Sexy Olaf is a sell-out Halloween sensation, this is the Subway ad we deserve.

Via Adrants.

Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters.

The story actually comes in two versions: a :15 with a quick punchline and a :45 that keeps the ad going in an unexpected direction. 

Sure, kids that old have usually abandoned trick or treating in favor of trying to get laid at house parties. But maybe this is a subversively cautionary tale about why that’s not such a bad thing.

Be sure to watch the :!5 first:

And now the extended version:

Se você assistir “Halloween” hoje – o original – certamente não vai levar algum susto ou se impressionar com qualquer cena. É um filme simples, ainda mais se comparado ao volume de sangue, efeitos, cenas explícitas e ruídos excessivos das produções atuais. Porém, a criação de John Carpenter é a quintessência do cinema de horror e, até hoje, 35 anos depois, suas técnicas continuam influenciando o gênero.

“Halloween” não foi o primeiro terror do tipo. “O Massacre da Serra Elétrica”, “A Noite dos Mortos-Vivos” e “Aniversário Macabro” , por exemplo, já representavam um papel importante no cinema de baixo orçamento, mas nada perto do que Michael Myers fez em 1978. Com verba de apenas 325 mil dólares, “Halloween” levou multidões para as salas escuras, muito ajudado pelo boca a boca, arrecadando 70 milhões na época. Reajustando para hoje, seria algo como 240 milhões de dólares. É um dos filmes de horror mais lucrativos de todos os tempos.

John Carpenter tinha 30 anos quando seu “Halloween” estreou, e liderou uma avalanche de novos títulos do gênero ao longo de toda a década de 1980. Sem Michael Myers, não existiriam Freedy Krueger ou Jason, por exemplo. Carpenter tirou o terror da fantasia, e o colocou no “mundo real”. Myers não era um ser sobrenatural, era mais homem de carne e osso do que um monstro – e que adora matar gente promíscua.

John Carpenter no set

Michael Myers nem era tão assustador, mas a trilha sonora mudou tudo

Post originalmente publicado no Brainstorm #9
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Se você tem uma festa de Halloween para ir hoje à noite e não faz ideia de qual fantasia usar, quem sabe o Chupa Chups Costumator pode ajudar você. Criado pela BBH de Cingapura, o site tem uma mecânica simples e ligeiramente viciante. Basicamente, você faz o upload de uma foto – que pode ser de qualquer um de seus álbuns do Facebook ou ainda feita na hora, pela webcam -, clica na alavanca vermelha e pronto.

A fantasia é dividida em três partes e, conforme você vai ficando satisfeito com o resultado, pode fechar os cadeados para travar a cabeça, membros superiores e inferiores. A ideia é usar alguns personagens tradicionais para criar algo novo, divertido ou simplesmente maluco.

Para quem quiser encarar alguns breves momentos de terror, a BBH também criou para Chupa Chups um comercial que mostra uma sequência de monstrinhos e o que fazer para acalmá-l0s. Pode até ser politicamente incorreto, mas todo mundo sabe lá no fundo que a técnica funciona.

Post originalmente publicado no Brainstorm #9
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