Advertising: For CVS Regulars, Ads Tailored Just to Them

CVS heard complaints about coupons creating cash register receipts that spanned five or six feet and has gone online with its offers.

    



Advertising: Promotions Celebrate Those Willing to Just Get Up and Go

Campaigns by the big brewer Heineken and the hotel giant Hilton reward unsuspecting travelers with paid trips to unexpected places.

    

Campaign Spotlight: Marriott Ties in With ‘42’ to Promote Loyalty Program

Marriott International will use the coming release of “42,” a movie about Jackie Robinson, to promote its loyalty program to African-Americans.