Apple and Amazon are trying to make it possible for Web consumers to swap content on a grand scale, Time Warner’s spinoff of Time Inc. is the latest evidence of a strategy of divestment, and Facebook’s redesign strategy is already popular with advertisers.
Facebook plans to announce a substantial redesign of its News Feed — a makeover aimed both at keeping users glued to the social network and luring more advertising dollars.
The San Francisco ad market is being influenced by the entrepreneurial spirit of nearby Silicon Valley, with agency employees going into business for themselves.
A tourism campaign shifts from celebrities to people who are celebrated for achievement in the arts and food.
Disney’s movie studio, which has stumbled recently, takes a bold risk with a prequel to the beloved 1939 musical, “The Wizard of Oz.”
A campaign by a giant paper maker points out the humor of going totally paperless.
An installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.
“American Idol” is now encouraging viewers to tweet as a way to make live viewing more attractive.
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