Hasta La Creative!

Zico’s new campaign, starring the actress Jessica Alba, portrays coconut water as an anytime beverage instead of just a sports drink.

Ditto Labs will search photos on Instagram, Tumblr and Twitter for Kraft Macaroni and Cheese products and use that information to develop marketing strategies.

The coconut water drink company is among more than a dozen brands that have “Rio 2” promotion deals with 20th Century Fox and Blue Sky Studios.

Crown Media Holdings, ABC Family and Nickelodeon Group are among companies that are highlighting original series in upfront presentations, so called because they promote the fall season.

MWW said it would acquire and absorb the Macias Media Group in Los Angeles, which focuses on lesbian, gay, bisexual and transgender consumers.

Banana Republic will present Nate Berkus with his fiancé, Jeremiah Brent, as one of the stylish pairs who are together in real life.

Bolthouse Farms, which produces things like juices and smoothies, has developed a playful website to promote nutritious food.

Spending an estimated $1 billion to sponsor and advertise during the Olympics in Sochi, Russia, marketers hope that multiple issues threatening to overshadow the Games won’t repel consumers.

The company says it stands against a measure outlawing “homosexual propaganda” that has led to protests aimed at the Winter Olympics in Sochi, Russia.

Advertisements during the Super Bowl put on a decidedly happy face, using upbeat themes and images to warm the cockles of consumers’ hearts.