Hasta La Creative!

The ill-fated, computer-animated “Foodfight!” took multiple food-brand corporate mascots and made them characters.

The merger with Omnicom has been widely seen as a coup for Publicis and a career capstone for Maurice Lévy.

The merger of the Omnicom Group and the Publicis Groupe would create a new industry leader positioned to better capture profits from digital media and emerging markets.

The giant talent agency is close to acquiring a 49 percent stake in Droga5, an independent advertising agency whose clients include Coca-Cola and Motorola.

BET Networks, the television network owned by Viacom, is the latest media company to create a festival — pairing an array of marquee events with big sponsors.

Social media sites are trying to determine what sort of control they have over user-generated content, particularly when it affects advertising.

Some of the biggest names in marketing have had to apologize after consumers objected to ads that hinged on race, rape and suicide.

How Mountain Dew backed away from Lil Wayne’s “offensive” reference to Emmett Till.

American Association of Advertising Agencies, New York, is joining with units of the McCann Worldgroup to sponsor a contest that will seek ideas to help market the ad industry to a broader audience.

The beverage maker Honest Tea has aimed to help start-ups by telling its tale of missteps and successes in an accessible format.