Advertising: Family Cable Channels Add Original Series

Crown Media Holdings, ABC Family and Nickelodeon Group are among companies that are highlighting original series in upfront presentations, so called because they promote the fall season.

    



An Odd Couple in the News Business Partner in a Series on Fatherhood

The Deseret News, a newspaper owned by the Mormon Church in Salt Lake City, has teamed up with The Atlantic magazine for a four-part series on fatherhood and family life.

    

Advertising: A Crusade for the Financially Devastated

In a cause-marketing coupon campaign, High Ridge Brands, which makes soap and hair care brands like Zest, Coast and Alberto VO5, is donating its products to families in need.