Advertising: JWT Plans to Celebrate 150 Years With a Focus on the Future

Among the agency’s plans are a creative scholarship for women in countries where they are hindered by poverty and societal attitudes.

    

Advertising: NBCUniversal to Combine ‘Upfront’ Presentations for Its Cable Channels

For the big television industry event called upfront week, NBCUniversal will borrow a page from the playbook of its parent, Comcast, and bundle together its cable channels.

    

‘Mad Men’ Enlists the Graphics Guru Milton Glaser

For its seventh season, starting in April, “Mad Men” enlisted the renowned graphic artist Milton Glaser (I ? NY) to design promotional ads with a late ’60s aesthetic.

    



Advertising: Examining a Generation Tied to Smartphones

AT&T is introducing a major effort that highlights how connected young Americans are to their devices.

    



Deal Between Dish and Disney Seen as a Win for Both

The long-term agreement ends fighting over a controversial ad-skipping feature and includes advances in how digital television rights are handled.

    



Advertising: Morning Show for Weather Channel

The Weather Channel is adding a morning news show called “AMHQ With Sam Champion,” a program that advertisers suggested the company create to give the network regularly scheduled programming.

    

Advertising: Selfies, Pizza and Promoting Brands at the Oscars

Ellen DeGeneres used a Samsung phone, an Oscar sponsor, for a star-studded selfie, but an iPhone to post from backstage. And that Coca-Cola emblazoned pizza delivery box rankled PepsiCo.

    



Fictional Disaster, Made to Sound Real, Draws F.C.C. Fine

An effort to grab viewers’ attention and send them to the movie theater may have worked a little too well for Comcast, Viacom and Disney.

    



Campaign Spotlight: H&R Block Ads Suggest the Only Certainties Are Death, Taxes — and Hipsters

An online-only campaign pokes fun at a “hipster tax crisis” as April 15 approaches.

    



Advertising: Chips Ahoy! Campaign Brings Back a Familiar (Chocolate-Chipped) Face

Mondelez International plans new Chips Ahoy brand products and a campaign featuring the return of Cookie Guy.

    



With New Rewards Card, Amex Focuses on Busy-Mom Market

The card, called Amex EveryDay and highlighted in an ad campaign starring Tina Fey, is aimed at women the company sees as a key to growth.

    



Advertising: Dove Tells Women to Love Their Armpits

Dove is promoting a new line of deodorant with a campaign that tries to beautify an unlovely part of the body — and also pokes fun at New Jersey.

    



Advertising: Cable Channel Taps Multicultural Roots

The El Rey Network, owned by the director Robert Rodriguez, and senior executives outlined their goals for the channel at an “upfront” presentation to advertisers.

    



Advertising: For Hotels.com’s Campaign, the Answer Was Obvious

Amid characters like Dos Equis’s Most Interesting Man in the World and the Geico gecko, Hotels.com is personifying its new ad theme.

    



Advertising: At the Oscars, Bringing Brands to Life

Advertisers are turning to experiential marketing, which is intended to engage consumers with a brand, to provoke positive discussion by word of mouth and on social media.

    

Campaign Spotlight: With a Classical Violinist’s Composing Debut, Watch Magazine Adds Music to Its Content

The violinist, Charlie Siem, has composed a score to accompany marketing efforts for the magazine, a CBS Television publication.

    



Advertising: Miracle-Gro Wants More People to Try Their Hand at Gardening

A new campaign focuses on the gardeners, not the products, but once people are at the store, Miracle-Gro will promote its effectiveness on displays and packaging.

    



Yahoo Aims to More Deftly Blend Ads With Content

Yahoo is starting to push into two of the hottest areas of Internet advertising: stream ads and so-called native ads.

    



Advertising: Banana Republic Ads With Real-Life Unions Include a Gay Couple

Banana Republic will present Nate Berkus with his fiancé, Jeremiah Brent, as one of the stylish pairs who are together in real life.

    



Advertising: For Super Bowl, Familiar Ads And Star Endorsements

Answers to lingering questions about some spots that showed during the Super Bowl.