Advertising: JWT Plans to Celebrate 150 Years With a Focus on the Future
Posted in: UncategorizedAmong the agency’s plans are a creative scholarship for women in countries where they are hindered by poverty and societal attitudes.
Among the agency’s plans are a creative scholarship for women in countries where they are hindered by poverty and societal attitudes.
For the big television industry event called upfront week, NBCUniversal will borrow a page from the playbook of its parent, Comcast, and bundle together its cable channels.
The Weather Channel is adding a morning news show called “AMHQ With Sam Champion,” a program that advertisers suggested the company create to give the network regularly scheduled programming.
Advertisers are turning to experiential marketing, which is intended to engage consumers with a brand, to provoke positive discussion by word of mouth and on social media.