Feb 24

Advertising: Miracle-Gro Wants More People to Try Their Hand at Gardening

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A new campaign focuses on the gardeners, not the products, but once people are at the store, Miracle-Gro will promote its effectiveness on displays and packaging.

    



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Mar 20

Advertising: Using ‘Sponsored Content’ to Keep Viewers Watching

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As networks and channels ask sponsors to pay more for commercial time, they want to be certain consumers are actually watching.

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