Weather Channel Returns to DirecTV

As part of a deal to end a three-month dispute, the cable network agreed to reduce reality programming, while it received a small price increase.



Advertising: Morning Show for Weather Channel

The Weather Channel is adding a morning news show called “AMHQ With Sam Champion,” a program that advertisers suggested the company create to give the network regularly scheduled programming.

    

Sam Champion Leaves ‘Good Morning America’ for Weather Channel

Sam Champion, the weather anchor on TV’s top-rated morning show, will be the host of an upgraded morning program on the all-weather, all-the-time Weather Channel.

    



Chasing the Storm, but Hoping Not to Catch It

Interest in storm chasing has surged, with amateurs now jockeying with seasoned professionals. The risks of the hobby were apparent Sunday when relatives confirmed the death of a veteran chaser.

    

Weather Channel Aims Twitter-Powered Tornado Winds at Its Helpless Interns

Intern abuse is always good fun. The Weather Channel is celebrating the beginning of Tornado Week today by putting its interns in a room and blowing powerful winds at them, with the force of the breeze increasing for every public mention of #TornadoWeek on Twitter. They're broadcasting the whole thing live on YouTube (see below—although for the full experience, click the link above). There have been about around 6,000 mentions so far, and the winds are in the mid-90 mph range. If the tweet count hits 1 million, the channel is vowing to pummel the interns with a "full blown EF-5 tornado." That would mean wind speeds of more than 200 mph. They'd better have a lot of desk fans on hand.

    

Media Decoder Blog: Weather Channel’s Challenge: Predictable Programming for Advertisers

At its upfront meeting, the channel touted its new series because though the weather is mercurial, marketers crave regularity.