Feb
26
Advertising: For Hotels.com’s Campaign, the Answer Was Obvious
Posted in: UncategorizedAmid characters like Dos Equis’s Most Interesting Man in the World and the Geico gecko, Hotels.com is personifying its new ad theme.
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Jan
29
Advertising: Aiming for Recognition, Axa Trims Its Name
Posted in: UncategorizedAxa Equitable, the insurance company, is shortening its name, and also starting an ad campaign aiming to keep pace with competing insurers and improve name recognition.
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May
05
Media Giants Chase Online Ads With Original Shows
Posted in: UncategorizedMajor media companies, including Condé Nast, Yahoo and Hulu, are promoting online video programming on a large scale, but it is not clear whether advertising dollars will follow.
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