Hasta La Creative!

The Leukemia and Lymphoma Society adopts the tactics of consumer marketing to help raise money and public awareness.

The company has recently had a hard time standing out amid the clutter, bringing out fewer ads that are widely deemed cool.

Dollar Shave Club took 12,000 orders for its subscription razor service in the first two days after a promotional video it released went viral.

The idea would be to build on the success of the Game Show Network’s “American Bible Challenge.”

A coalition of left-leaning labor unions and Democratic activists who say they are not backing any one candidate had pledged over $1 million to defeat Christine C. Quinn, a front-runner.

Though M.T.A. ads have often attracted — and actively courted — controversy, they have also provided the authority with an unlikely revenue source.

A campaign for the drug maker Novartis uses the slogan “Hey MS, Take This!” and shows patients sticking out their tongues with capsules on them in defiance of the disease.

American Association of Advertising Agencies, New York, is joining with units of the McCann Worldgroup to sponsor a contest that will seek ideas to help market the ad industry to a broader audience.

Rather than hiring an advertising agency to create a campaign, the state will rely on a team of professional copywriters, graphic designers and creative technologists who live there. Residents will be asked to critique the work the professionals produce.

Retailers and advertising agencies started their April Fool’s campaigns early this year for much the same reason that they front-run Christmas and Super Bowl campaigns: the ability of social media to convey and amplify marketing messages.