Central Kentucky Wants to Lure Crowd-Wary Tourists With ‘Small-Batch Experiences’

For at least a handful of on-trend reasons, it’s the perfect time to market an artisanal domestic vacation, especially one that promises a break from Zoom and Netflix and an intro to “small-batch experiences.” A new digital campaign for VisitLEX, from agency Cornett, positions Lexington in central Kentucky as just such a destination, where curated…

John Stamos Will Knit You a Scarf If Geico’s Savings Aren’t Enough for You

On social media, celebrities in 2020 don’t have much more to offer you than the occasional solemn video about how “we’re all in this together,” filmed from the socially distant comfort of their 200-room mansions. But what if they could offer benefits that were a bit more practical? In Geico’s campaign launched this summer, expanded…

Monday Morning Roundup

Direct to Consumer (DTC) is H O T Oregon Public Broadcasting reports that Nike is in the midst of a reorg. The announcement comes as part of Nike’s “Consumer Direct Acceleration” plan, which execs in Beaverton call a “digitally empowered phase” of the company’s strategy. In other words, retail is reeling and the company has […]

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How To Get Rich In Advertising

There are three ways to get rich while working in advertising. You can start an awards show and build an empire based on vanity. You can start, acquire, or run a holding company. Or you can sell ad space for the networks. Did you know that last year, the broadcast and cable networks together secured […]

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Advertising Is A Critical Spoke On the Marketing Communications Wheel

Advertising lives at the top of the customer experience funnel. Thus, it’s important to make and run great advertising. It’s equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer’s experience journey. Smart brand managers use […]

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The Mediaverse Continues Its Sharp Decline; Adpulp Continues To Climb

For a century or more, advertising and journalism have been two separate but closely related industries. Advertising and journalism needed each other. Now that it’s 2019, is this still true? Or have the two industries morphed into a grotesque new ad tech-dependent creature? Whatever the answer, both industries are losing so much ground so fast […]

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Your parental guilt trip of the day.

Oh, how many times have I given my own children “the finger.” Thanks for the find Sir Ernie.

Shots have been fired

Somebody has finally said what we’ve all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.

Dirt Devil: Exorcised.

Great spot. Great homage. Great production. And gee whiz, did I get a — wait for it — product benefit in there? I think I did. Thanks to Mumaw for pointing it out.

First Ever Barbie Ad — A simpler time to be sure.

I love the jingle, I love the look of the thing, I love the fact that the big voice announcer-style is STILL with us. Saw it here.

AC #69 Now Available.

The Thrity Rooms To Hide In Addition. John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It’s a great Sunday afternoon chat with almost no…

AC #70 is super. And it's here!

The They Forgot To Make It Super Edition Tug and I (along with a pretty mouthy community at #acbowl12) dish about this year’s ads. Some of it worked, some of it didn’t, and nearly all of it fell well below…

Is Advertising Radical Enough? Weigel Weighs In

“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel’s radical vision is laid out in black and white on his website for all to see. Okay! Any questions? […]

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The Quants Runneth Over

Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It’s understandable that clients are scared to death of their own intuition and risky creative ideas […]

The post The Quants Runneth Over appeared first on Adpulp.

Your parental guilt trip of the day.

Oh, how many times have I given my own children “the finger.” Thanks for the find Sir Ernie.

First Ever Barbie Ad — A simpler time to be sure.

I love the jingle, I love the look of the thing, I love the fact that the big voice announcer-style is STILL with us. Saw it here.

Dirt Devil: Exorcised.

Great spot. Great homage. Great production. And gee whiz, did I get a — wait for it — product benefit in there? I think I did. Thanks to Mumaw for pointing it out.

Shots have been fired

Somebody has finally said what we’ve all known for a long time now – that big brewers worry more about their latest gimmick than their actual brew. Well done, Breckenridge Brewery. Well done.

 

 

 

 

 

 

 

 

AC #69 Now Available.

The Thrity Rooms To Hide In Addition.

John and Tug talk with Master Jedi Luke Sullivan about his new book Thirty Rooms To Hide In, creativity and getting out of advertising. It’s a great Sunday afternoon chat with almost no cursing and only minorly bothersome mouth sounds.

Give it a listen won’t you?

And stay tuned. ‘Coming in August 2011: The American Copywriter Reboot.

 

Click to preview book

 

Keep Advertising Weird

British ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we’re the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch “chemistry” sessions?) agencies came to believe that the best way to win was to […]

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