Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Apr 03

Media Decoder Blog: Weather Channel’s Challenge: Predictable Programming for Advertisers

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At its upfront meeting, the channel touted its new series because though the weather is mercurial, marketers crave regularity.

Apr 03

Posted in: Uncategorized

In its upfront presentation to advertisers, Bravo explained how it can incorporate brands into scenes from its reality shows.