Gayle Fuguitt, a longtime research executive at General Mills, is to be introduced to the Advertising Research Foundation’s members on Monday.
The $20 billion advertising giant, with major agencies like JWT, Grey and Young & Rubicam under its umbrella, will invest an estimated $10 million in Robert F.X.Sillerman’s company, SFX Entertainment.
An advertising group’s decision to combine conferences is still striving to appeal to all of the attendees, who come from media agencies and the management and creative realms.
At NBCUniversal’s annual presentation to advertisers, Matt Lauer and Savannah Guthrie made a few jokes about the show’s weakened ratings.
Paul Kostick, a location scout for film and advertising shoots, has seen the inside of more of the city’s homes than most New Yorkers.
The weekly newspaper failed to attract sufficient advertising to continue publishing.
The beverage maker Honest Tea has aimed to help start-ups by telling its tale of missteps and successes in an accessible format.
The big retailer’s new ads for the spring, a critical shopping season for home improvement stores, try to capitalize on the rising housing market.
The Unicef Tap Project intensifies its use of social media to promote fund-raising for clean drinking water for children worldwide.
“The Bachelor” regains high ratings, Martha Stewart Living Omnimedia might be better off private and copyright issues have arisen for “Harlem Shake.”
Eight years after dividing into Degree Men and Degree Women, the Degree brand of deodorant is advertising its products under one creative umbrella.
We could reduce obesity by finding its causes, but that isn’t so easy.
Wunderman, one of the largest agencies inside the WPP agency holding company empire, is being overhauled to better respond to the significant shifts in how marketers are seeking to reach consumers.
Apple and Amazon are trying to make it possible for Web consumers to swap content on a grand scale, Time Warner’s spinoff of Time Inc. is the latest evidence of a strategy of divestment, and Facebook’s redesign strategy is already popular with advertisers.
Vaseline is introducing a line of moisturizing body lotion sprays that it claims go on easily and do not mark clothing.
The nonprofit organization founded in 1953 is turning to social media to amplify its voice among consumers interested in causes like helping the environment.
You watch plenty of TV, and you’ve got money to spend, but ever since you passed 49, advertisers are just not that into you.
The company said it would make Time Inc. an independent company after a deal with Meredith Corporation fell through.
The companies have made arrangements to avoid placing any ads adjacent to online replays of the sketch in question, but that will not affect any commercials in the television version of “SNL.”
Google is bringing three new brands to its digital advertising initiative, an attempt to get marketers to think of technology as their best asset.
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