The General Motors ad included a song with lyrics that crudely referred to the Chinese. Mountain Dew’s ad involved a battered woman and a lineup with African-American men.
     |
Procter & Gamble, which acquired Gillette in 2005, is shifting the account — and its hundreds of millions of dollars in advertising — to Grey.
| |
FleishmanHillard, founded in 1946, is expanding to offer services like advertising and social media marketing in addition to public relations.
| |
An antipoverty campaign by the Robin Hood Foundation celebrates archetypal Big Apple behaviors, like knowing the best place to get dim sum.
| |
The new campaign is primarily digitally based and builds on the fact that many new readers first learn about the magazine from a professor or parent.
| |
The New York Times’ Media news can now be found at the Media & Advertising section front.
| |
In an unusual partnership, about a million tickets to early screenings will be put aside for customers at Walmart stores.
| |
Johnson & Johnson’s new campaign, called For All You Love, aims at reviving its tarnished brand.
| |
Move over, male models. The face of men’s fragrance is now a leading man from the big or small screen.
| |
Screenvision, the nation’s second largest seller of commercials in movie theaters, plans to hold its first upfront sales presentation to advertisers.
| |
Coca-Cola India is working with Dhingana, a music streaming service, to promote songs from its “Crazy for Happiness” advertising campaign.
| |
Scripps Networks Interactive, which includes the Food Network and HGTV, hopes to please advertisers seeking original programming with a total of 52 new series.
| |
For years, Hawaiian Tropic was known for its swimwear pageant, but its new marketing campaign promotes a contest of a different sort.
| |
The conservative retailer is intensifying its efforts to woo younger customers by offering “new, of the moment” online brands.
| |
A marketing overhaul for the environmentally friendly housecleaning product leads to lower prices and a new promotion strategy.
| |
A 30-minute documentary that aims to empower African-American women was backed by Procter & Gamble, but the filmmakers maintained creative freedom.
| |
Studios regularly update their logos, but Lionsgate, looking to underscore its growth, adopted a radically different one.
| |
An industry group says a new system for monitoring where, when and how digital videos are watched would be a boon to media companies and marketers.
| |
Pictures of the aftermath of the bombings at the Boston Marathon started a debate among news organizations about when images are too horrifying to display.
| |
Mun2’s presentation to advertisers for its 2013 and 2014 seasons featured new and returning reality series that centered on celebrities.
| |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
