The Media Equation: As I Was Saying About Web Journalism … a Bubble, or a Lasting Business?

Ezra Klein’s decision to leave The Washington Post for Vox Media reflects the growing influence of new players in online journalism.

    



Sponsors Now Pay for Online Articles, Not Just Ads

The strategy of advertisers sponsoring or producing content that looks much like traditional editorial content has become increasingly common as publishers try to create more sources of revenue.