Marketers are being drawn to digital realms like social media, in which agencies in New York — home to Silicon Alley as well as Madison Avenue — are increasingly proficient.
To take advantage of its sponsorship of the 2013 N.C.A.A. men’s basketball tournament, AT&T and its advertising agency are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T that carry the theme “It’s not complicated.”
Madison Avenue and automakers are trying to lure young Americans who are more interested in the newest smartphone than in the newest sedan.
After Weight Watchers’ social media team discovered the comedian Ana Gasteyer’s Twitter messages about the program, the company asked her to appear in a campaign.
The fake celebrity poster ads were created by employees of JWT India, for a real agency client, Ford Motor, without Ford’s approval or authorization. The agency said its disciplinary action included “the exit of employees.”
Gillette is promoting a new shaving tool for a man’s beard, chest and back by having women express their varying opinions about how much hair a man should have.
A campaign for Temp Tee, a dairy product, offers some humorous solutions to the dreaded “matzah fatigue” of Passover.
The major competitors in digital music services are spending large sums on advertising campaigns that are meant to generate awareness, consideration and trial. The newest entrant in the ad club is Spotify, which plans on Monday to start its first campaign aimed at American music lovers.
The new starring role of social media in ads signals that agencies and advertisers believe they are prevalent enough to refer to without the risk of being misunderstood.
A commercial that is to begin running on Friday features several of Major League Baseball’s youngest stars who will help promote the game and Opening Day 2013.
At the age of 23, the singer is experiencing a tumble in popularity that is also affecting her marketability.
For weeks, Manhattan riders have witnessed the fruits of the Arizona city’s daring gamble: that an advertising campaign will lure a very skeptical audience.
Dish, Tex., got its name as part of a deal with the Dish Network satellite TV service. But the town is not exactly TV land, and the arrangement did not turn the place into a household name.
Many jobs today require technology skills, and job seekers who don’t go online miss opportunities.
As networks and channels ask sponsors to pay more for commercial time, they want to be certain consumers are actually watching.
In a forehead-slapping development, Neiman Marcus and two other retailers settled federal claims that they had marketed rabbit, raccoon and other real fur as fake fur.
In an initiative to begin on Tuesday, Southwest Airlines is replacing its longtime humorous advertising approach with a smoother, more polished tack.
One of the largest recent reviews for an advertising account has ended with the incumbent agency keeping a significant part of the assignment, but relinquishing two large pieces to other agencies.
Marriott International will use the coming release of “42,” a movie about Jackie Robinson, to promote its loyalty program to African-Americans.
A British adventurer runs, crawls and rappels in Air New Zealand’s latest instruction video, one of a growing number of innovative efforts designed to get passengers to pay attention.
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