Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?

In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves. That seems to be the case with Ikea in Bahrain, where the retailer raised eyebrows with a storefront ad that…

Agency Poaches Talent by Mailing Out Books With a Phone Hidden Inside

Ah, it's the old hollowed-out-book-with-a-phone-in-it trick!

FP7 in Dubai got smart by taking a novel approach to avoid hefty headhunter fees. The shop placed cellphones inside die-cut, faux ad industry books and mailed the volumes to creatives it wished to hire.

The volumes were impressively designed and personalized to match each recruit's interests. (The one using Coke's colors and type style, promising guidance for "Creating Campaigns for the Coolest Brands on the Planet," is especially impressive. The soft drink giant, always a good sport, should bring a lawsuit any day.)

The phone number for FP7's executive creative director was programmed into each of the handsets.

By using this "Poaching Phone" technique to poach talent, FP7 ultimately added four key staffers—an art director, a design chief and an award-winning creative team—and claims to have saved more than $80,000 in recruitment costs.

Clearly, the project shows the agency's fun, creative spirit. But $80K for recruitment? I know Dubai's a pricey place, but $80K, really? Even paying $1,600 to make the books seems a tad excessive. Why not just call potential recruits, invite them to the office, or take them out for dinner? I guess today's recruits need a little more excitement than that.

Ah well, what's the point of being in the ad biz if you can't execute a gloriously overproduced idea every now and then?

CREDITS
Executive Creative Director: Paul Banham
Creative Directors: Ali Mokdad, Paul Banham, Husen Baba
Art Director: Joseph Alipio, Ali Mokdad, Husen Baba, Paul Banham
Copywriter: Ali Mokdad, Paul Banham
Head of Design: Ryan Atkinson
Design Director: Erol Salcinovic
Junior Graphic Designer: Laila Mokdad
Agency Producer: Khalid Hamza
Other Credits: Jacques Mulder, Ashraf Muhammad Unnay, Adam Browning Hill


    



The Lede: Egypt’s Jon Stewart on Comedy and Politics

Bassem Youssef talks about the future of his show, the turbulent political situation in Egypt, and what it is like to be a comedian in a country plagued by violence, division and uncertainty.

    



The Lede: Egyptian Network Abruptly Suspends TV Satirist

Bassem Youssef, who came under scrutiny during Mohamed Morsi’s presidency, had his program suspended a week after mocking the ultranationalism and pro-military fervor gripping Egypt.

    

Where Skittles Come From

Where Skittles Come From est la nouvelle campagne d’illustrations créée par l’agence IC4DESIGN pour la marque Skittles au Moyen-Orient. Un univers fantasque et coloré qui fait la part belle aux sirènes, baleines ou encore aux gramophones décliné sur tous les supports : web, print ou encore jeux interactifs en ligne.

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The Lede: News Web Site in Egypt Abruptly Shuts Down

The country’s premier independent English language news source ceased publication on Thursday.

    

M.T.A. Ad Space Becomes Platform for Mideast Politics

Though M.T.A. ads have often attracted — and actively courted — controversy, they have also provided the authority with an unlikely revenue source.