Hasta La Creative!

Thanks to this report from MediaPost, we now know that Maxus (part of the WPP’s GroupM) has been awarded NBC Universal’s domestic digital media duties after a review. The annual ad spend is reported to be near $175 million.

It was only a couple of months ago when Maxus made headlines by poaching its new North American CEO Steve Williams from his former home at PHD. Ironically, the celebratory quote in the story as become more prophetic today:

“We are confident that Steve will help us take Maxus to a new level,” said [GroupM North America CEO Kelly] Clark. “I know from competing against Steve that he can be a very potent force, so I’m delighted he’s now on our team.”

The account will be handled out of Los Angeles and New York. Maxus and GroupM officials could not be immediately reached for comment. Welcome to that new level.

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