Hasta La Creative!

Speakers at an annual conference said the pace and scope of technological and societal changes required what one called a “constant reinvention” of the marketing process.

In documents filed on Thursday, Twitter noted that it has been greatly expanding its inventory of advertising slots, especially for promoted tweets.

Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.

While other campaigns focus on the mentally ill themselves, this effort focuses on the people around them, who can provide shelter by just listening to them.

Several companies are running public-service campaigns that target parents and children with calls for bravery and leadership.

Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10.

Highlights of the 10th annual Advertising Week, including a panel discussion on a TV network’s advertising plans and a conversation with Sheryl Sandberg, of Facebook.

Participants in Advertising Week devote panels and presentations to the increasing popularity of sports on television, a reality show family and social media.

Much attantion was focused on content as the 10th annual Advertising Week began in New York on Monday.

Broadcast networks have been challenged by a continuing decline in ratings, so marketing executives have left no stone unturned in the pursuit of promotional ideas.