The Gofer’s Expanding Portfolio

The modern assistant has an understanding of social media that time-stretched (and old school) magazine executives lack, and increasingly they are assuming responsibility for spreading the magazine’s message.

    



Advertising: Time-Shifted Viewing, Plans for Las Vegas and Bossy Little Girls

Highlights of the 10th annual Advertising Week, including a panel discussion on a TV network’s advertising plans and a conversation with Sheryl Sandberg, of Facebook.