Jan
09
Advertising: Agency to Stream a Daily Show About the Sundance Festival
Posted in: UncategorizedWeber Shandwick will join the Sundance Institute in producing “Live@Sundance,” an hourlong show, on YouTube.
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Oct
14
Advertising: P.R. Agency Begins a Push to Modernize
Posted in: UncategorizedThe Burson-Marsteller initiative, which begins Monday, includes meetings of thought leaders, a revamped employee training program and a worldwide strategic leadership team.
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Aug
04
In Germany, Union Culture Clashes With Amazon’s Labor Practices
Posted in: UncategorizedUnions say the company has imported American-style business practices that stand at odds with European norms.
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Jun
18
Advertising: Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers
Posted in: UncategorizedTrying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.
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Jun
17
Apple Executive Defends Pricing in Case on E-Books
Posted in: UncategorizedEddy Cue, a senior vice president at Apple, denied the government’s charges that the company was working with e-book publishers to raise prices.
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Jun
17
LinkedIn Builds Its Publishing Presence
Posted in: UncategorizedLinkedIn’s Influencers program, which consists of people in leadership positions posting about their lives and careers, has transformed viewer engagement on the site, its chief executive said.
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