GS&P Names Former Client Julia Mee as Its First Chief Marketing Officer

Goodby, Silverstein & Partners named Julia Mee as the agency’s first chief marketing officer. In the role, Mee will be tasked with overseeing all marketing for the agency, strategically communicating its value to clients, prospective clients and employees.

“Julia has been one of our best clients, and in each of her jobs, she’s advocated for us better than we’ve advocated for ourselves,” GS&P partner and president Derek Robson, who was promoted to his current role in August, said in a statement. “Julia brings clarity about the changing landscape of our industry and a perspective to the company that we’ve never had. All of that experience adds up to an exceptional leader who will no doubt contribute immensely to the future growth of GS&P.”

Mee joins GS&P from Cisco Systems, where she has spent nearly four and a half years serving as senior director, global advertising, media and sponsorships. While with Cisco, she worked with GS&P, as she did in client-side positions at Yahoo! and HP, including collaborating with the agency on Cisco’s “Internet of Everything” campaign. Before arriving at Cisco she spent a little over a year at Yahoo! as vice president, global advertising and media. That followed around nine years at HP, where she worked her way up from a role as corporate advertising manager upon arrival in 1996 to senior director, global advertising and sponsorships, a position she held for two years before leaving HP.

“For 15 years at three different companies, GS&P was my trusted agency partner,” Mee said. “They listened closely, dug into the business, gathered deep customer insights and provided strategic thinking that went far beyond what many expect from an ‘advertising agency.’ We built global campaigns together that made significant contributions to the business, and, along the way, they made me and my teams look really good. Now it’s my turn to help contribute to their business. I’m honored to join their ranks.”

Mee’s arrival follows a string of new business wins for GS&P this year, including StubHub, mobile social gaming company GREE (creators of League of War) and the Golden State Warriors. At the time of Robson’s promotion in August, GS&P also named 20-year agency vet Margaret Johnson as its first chief creative officer.

A Secret Agent Runs Into Customer Service Problems in GS&P’s Latest for Adobe

Adobe has made a habit of releasing new comedic spots from agency Goodby Silverstein & Partners for Advertising Week in New York and this year is no exception. “Secret Agent” is part of the agency’s ongoing “How’s Your Customer Experience?” campaign,  coming on the heels of “Billion Dollar Contract” earlier this month.

The spot, shot on location in Budapest, promotes Adobe Marketing Cloud as a hotel’s poor customer service lands one secret agent in a lot of trouble. Fresh off terminating his mark, the Bond-style character goes to check into the private penthouse he ordered with the hotel’s app, but then the hotel uses a bunch of apps, and the receptionist can’t seem to find any reservation under Hunter. He argues that the confirmation email was sent to his app, but she points out that marketing handles emails. When he pulls out the promotion he printed out from the website, she informs him that “promotions are on a different system” and things just go downhill for him from there.

Perhaps it’s just a symptom of the agency exploring similar themes for Adobe for so long, but something about the spot feels a little tired. It pales in comparison to the best of GS&P’s work for the client and feels more forced than its recent predecessor, even while hitting some of the same marks that have made similar entries memorable.

“Our latest Adobe Marketing Cloud campaign highlights how a very common problem for brands—the lack of connection between their different communication channels—can translate to a very serious problem for customers,” Alex Amado, vice presoident of experience marketing at Adobe, told Adweek

“When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike,” added GS&P creative director Will Elliott. “We wanted to show that all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.”

Advertising Week audiences will become well acquainted with the ad by the end of the week, as it’s set to run some 75 times before Advertising Week panels. There’s also an accompanying social media activation on site at Advertising Week. From there the spot will roll out in select markets to Comcast and DirecTV subscribers. 

Client/Company: Adobe
Title of Creative Work: “Secret Agent”
Agency: Goodby Silverstein & Partners
Co-Chairmen: Rich Silverstein and Jeff Goodby
Chief Creative Officer: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
ACD/Art Director: Andrew Livingston
ACD/Copywriter: Simon Bruyn
Director of Production: Tod Puckett
Senior Producer: Benton Roman
Account Services
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Zack Piánko
Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma, Andrew Mak
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Victoria Barbatelli
Communication Strategist: Tara Hughes
Junior Communication Strategist: Nicole Bruno, Catherine Kim
Business Affairs
Business Affairs Manager: Heidi Kileen
Production Company
Company name: Biscuit Filmworks / Revolver
Director: Steve Rogers
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Kathy Rhodes
Head of Production: Mercedes Allen Sarria
Head of Production: Rachel Glaub
Director of Photography: Nicolas Karakatsanis
Production Designer: Tunde Csaki
Editorial Company
Company name: Arcade Edit
Managing Partner: Damian Stevens
EP: Crissy DeSimone
HOP: Kirsten Thon-Webb
Editor: Geoff Hounsell
Assistant Editor: Laura Sanford
Producer: Alexa Atkin
Company name: The Mill NYC
Colorist: Fergus McCall
Senior Colour Producer: Natalie Westerfield
Executive Producer: Leighton Greer
Senior VFX Producer: Will Unterreiner
Production Coordinator: Alex Benavente
Shoot Supervisor: Chris Mortimer
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: Edward Black, Kelsey Napier
Company name: Woodwork Music
Sound Design
Company name: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton
Company name: Barking Owl
Mixer: Morgan Johnson

A ‘Billion Dollar Contract’ Signing Goes Wrong in GS&P’s Latest for Adobe

In Goody, Silverstein & Partners newest spot for Adobe, a fictional basketball player named Anton Miller is about to sign a billion dollar contract with fictional professional basketball team the Cincinnati Sabers. The team’s executives and lawyers meet Miller and company in a conference room as Miller waits for them to provide a seemingly endless array of signatures before it’s his turn to sign.

While he’s waiting, he receives, and accepts, an offer from an opposing team. Bad news for Cincinnati. The spot concludes with the line “How’s your customer experience? We can help.”

The spot manages to promote the Adobe Sign feature, as well as Adobe’s customer service offerings in general with the exaggerated illustration of manual signatures gone wrong. Coming on the heels of April’s “Snake Bite,” it’s the latest in the series of reliably clever efforts from Goody, Silverstein & Partners for the brand, injecting humor into a category where you wouldn’t expect it. While “Billion Dollar Contract” may not live up to some of its predecessors it’s still a welcome addition to the campaign, and is about as entertaining as a spot for an e-signature platform gets. The spot will make its broadcast debut on TNT during the network’s launch of the NBA season, which begins October 25.

Client: Adobe
Chief Marketing Officer: Ann Lewnes
VP, Experience Marketing Group: Alex Amado
Executive Creative Director: Steve Gustafson
Sr. Creative Director for Video: Dan Cowles
Director of Advertising and Production: Joel Giullian
Title of Creative Work: “Billion Dollar Player”
Live Date: 9/12/16
Agency: Goodby, Silverstein & Partners
Co-Chairmen: Rich Silverstein and Jeff Goodby
Chief Creative Officer: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Creative Director: Roger Baran
Creative Director: Sam Luchini
Art Director: Jasper Yu
Art Director: Stefan Copiz
Copywriter: Alex Maleski
Director of Content Production: Tod Puckett
Senior Producer: Benton Roman
Production Coordinator: Rachel Newman
Managing Partner: Brian McPherson
Account Director: Theo Abel
Account Manager: Chelsea Bruzzone
Assistant Account Manager: Zack Piánko
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Brand Strategist: Andrew Mak
Director of Communication Strategy: Christine Chen
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Natalie Williamson
Junior Communication Strategist: Chloe Bosmeny
Business Affairs Manager: Heidi Killeen
Director of Music: Todd Porter
Reset (Production)
Director: Adam Hashemi
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Bidding Producer: Jenn Ingalls
Head of Production: JP Columbo
Producer: Michelle Currinder
Rock Paper Scissors (Editor)
Producer: Charlyn Derrick
Editor: Olivier Bugge Coutte
Barking Owl (Music)
Sound Designer – Michael Anastasi
Mixer – Patrick Navarre
Music – Barking Owl
Creative Director – Kelly Bayett
The Mill (Post FX)
Senior Producer: Will Unterreiner
2D Lead: Tara Demarco


Adobe Shows Why Sports Stars Should Never Sign Big Contracts With an Actual Pen

Don’t lose business because you’re still using tedious pen-and-paper legal instruments, says a new ad from Adobe.

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GS&P Names Margaret Johnson as Its First-Ever Chief Creative Officer

San Francisco agency Goodby Silverstein & Partners restructured its agency leadership with Margaret Johnson becoming the first chief creative officer in the agency’s 33 year history.

Managing partner Derek Robson will also become president, effective immediately. Beyond these two promotions, director of account management Brian McPherson and director of new business Leslie Barrett will serve as managing partners with director of brand strategy Bonnie Wan and director of communication strategy Christine Chen also taking on partnership roles.

Don’t worry, founding co-chairmen Jeff Goodby and Rich Silverstein aren’t going anywhere: they will continue to take an active role in organizational efforts.

“We are reinventing our company every day, and these are the people who will formulate the big changes, come up with the big ideas that will keep us not just relevant but game-changing,” Goodby said in a statement. “Our new president, chief creative officer, and new partners will make a difference immediately—and down the line, five and ten years from now.”

Johnson joined GS&P some twenty years ago, following three years as an art director with The Richards Group. She went on to be named an executive creative director and, in 2012, the agency’s first female partner. While with GS&P she has worked with clients including Nike, Nintendo and Frito-Lay and presently works on Sonic, Nest, TD Ameritrade, Häagen-Dazs and Foster Farms. 

“Margaret has grown up at GS&P and has the DNA of the agency in her blood,” Silverstein told Adweek, adding, “She’s fearless and has led us with innovative creative thinking that taps into culture. She’s earned the admiration of our people and our clients, and there is no one else we would want to carry forth our legacy.”

Robson joined GS&P in 2005 following 13 years as a managing director with BBH, and later became a managing partner with the agency. Prior to that he served  in account planner positions with OgilvyOne and Ogilvy & Mather. In his new role he will serve as strategic leader while collaborating with other agency partners.

McPherson has been with GS&P for twenty years and currently leads the Frito-Lay, Adobe and Princess Cruises accounts. Barrett has spent nearly 17 years with the agency, recently leading new business efforts that led GS&P to add StubHub, the Golden State Warriors and GREE to its client roster while expanding its work on Comcast and Frito-Lay.

Wan and Chen will lead communications moving forward, with Wan on the brand side and Chen promoting the agency’s campaigns and “maintain[ing] rigor around how GS&P diagnoses business problems and approaches work.”

Eric Kallman was set to become the future co-leader of GS&P creative upon his ECD promotion last year, but he left to launch his own unit Erich & Kallman after approximately six months. That shop’s first work for Chick-Fil-A debuted last month.

How Copywriter David Burd Became Rap Star (and Hilarious Trojan Man) Lil Dicky

Lil Dicky, the chart-topping MC, is back with more comedy gold for Trojan condoms.

David Burd, whose 2015 debut studio album Professional Rapper hit No. 1 on both Billboard’s rap and comedy charts, anchored a clever, nervous, long-form PSA earlier this year, sponsored by the condom brand, about the dangers of unprotected bathroom sex.

Now, he’s starring in two much slicker but plenty ridiculous new TV commercials, created with agency Colangelo, slated to first air this Sunday during the MTV Video Music Awards. (Trojan has a broader partnership with the youth-focused network, funding its how-to guide on sex and relationships.)

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Mobile Social Gaming Company GREE Hires GS&P as Its First AOR

Japan-based mobile social gaming company GREE International–the company behind titles such as Knights & Dragons, Modern War and League of War: Mercenaries–appointed Goodby, Silverstein & Partners as its first agency of record.

GREE International may not be a familiar name to many, and there is no estimate for the company’s ad budget, but it’s apparently a fairly large account. A representative claimed “the company’s goals are very aggressive,” and the company competes with other game makers such as Clash of Clans (which spends around $48 million on measured media annually), Mobile Strike ($55.6 million) and Game of War ($84 million) for context.

“The mobile gaming market is changing dramatically and while expertise in digital marketing remains critically important, building brand and establishing a strong franchise with consumers has become equally important. GS&P clearly excels in this area across the categories they’ve worked in including a deep history in the gaming industry with premiere companies,” said GREE International vice president of marketing Shawn Conly in a statement. “We reviewed five leading creative agencies in our selection process, and GS&P’s level of strategic thinking, truly creative problem solving, deep resources, and demonstration of partnership were key deciding factors in selecting them as our agency of record.”

“We look forward to working in the gaming space with GREE International to build the brand in innovative ways,” added GS&P partner, executive creative director Margaret Johnson.  “As a brand, GREE International offers a myriad of creative possibilities, particularly in the social space.”

The appointment follows a string of recent account wins for GS&P, including StubHub and the Golden State Warriors. The win also came before today’s announcement that the shop’s creative department had hired a dozen new members.

Jeff Goodby and Rich Silverstein Just Made Their Own Anti-Donald Trump Ad

Some of the top creatives in the ad business have been weighing in on this year’s loony presidential election—and predictably, they haven’t been lining up with Trump.

Droga5 has been doing advertising for Hillary. And now, Jeff Goodby and Rich Silverstein—the co-founders of Goodby Silverstein & Partners in San Francisco—have made their own ad for this campaign season, wondering aloud whether Donald Trump is qualified to be president—over slow-motion footage of Trump infamously using a water bottle to mock Marco Rubio back in February.

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GS&P, Digital Artists ‘Make a Masterpiece’ with Adobe Stock Footage

Goodby Silverstein & Partners launched a new campaign for Adobe entitled “Make a Masterpiece.”

For the campaign, the agency worked with four digital artists, who recreated lost, damaged or stolen artistic masterpieces using Adobe Stock footage. Indian artist Ankur Patar tackled Rembrandt van Rijn‘s “The Storm on the Sea of Galilee”; U.S. artist Mike Campau took on Karl Friedrich Schinkel‘s “Cathedral Towering Over a Town”; Ecuadorian artist Karla Cordova was tasked with recreating Frida Kahlo‘s “The Wounded Table” and French artist Jean-Charles Debroize wrestled with Caravaggio‘s “Saint Matthew and the Angel.”

In the below spot, Patar outlines his creative process, which included using some 236 stock images, including inserting his own image into the piece. It’s a pretty fascinating look at what such digital artists can do with Adobe Stock, as Patar explains how he takes some features from a shot of one person and combines them with another to create the image he wants. “This is a dream project for me, and I hope it inspires other artists with the possibilities of Adobe Stock,” he comments.

While only Patar’s project is featured in the spot, details of the other “Make a Masterpiece” works can be found on the campaign website, including time-lapse videos of their creation and artist bios. 

“No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process,” GS&P associate partner and creative director Will Elliott told Adweek.

Client: Adobe Systems
Title of Creative Work: Make a Masterpiece

Ad Agency: Goodby, Silverstein & Partners

Co-Chairmen: Rich Silverstein and Jeff Goodby
Executive Creative Director: Margaret Johnson
Creative Director: Will Elliott
Creative Director: Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Jordan Dodson

Director of Graphic Services: Jim King

Account Services
Managing Partner: Robert Riccardi
Account Director: Theo Abel
Account Manager: Molly Navalinski
Assistant Account Manager: Aliza Niewood

Brand and Communication Strategy
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Communication Strategy Deputy Director: Dong Kim
Senior Communication Strategist: Caitlin Neelon
Communication Strategist: Natalie Williamson
Jr. Communication Strategist: Chloe Bosmeny
Research & Analytics Director: Cassi Husain

Business Affairs
Business Affairs Manager: Heidi Killeen 

Ewan McGregor Gives ‘Pep Talk’ in GS&P’s Latest for Cisco

“Congratulations, fellow human beings,” says Ewan McGregor at the beginning of Goodby Silvertstein & Partners new spot for Cisco, “Pep Talk,” leading us to wonder for a second if the actor is, in fact, an alien.

“We made it, we sprouted limbs, we crawled out of the slime. I’m really proud of us.” He goes on to summarize thousands of years of progress with “We built pyramids, invented the mochachino, we created a network that became the internet,” while somehow overlooking humankind’s greatest achievement: beer. McGregor alludes to how quickly that last achievement (the internet) is accelerating progress with line “And then, boom” as a lightning fast train whizzes by.

The point of the extremely optimistic speech seems to be to celebrate the importance of networks, kind of Cisco’s deal, while stoking excitement about what has recently become possible (3D printed ear, growing lettuce in space, buying a goat with a smart phone, robot dog, etc.) and what will be possible in the near future (better robot dog, for one). The connnection to the brand is reiterated with the line “When everything’s securely connected, anything’s possible,” and the tagline “There’s Never Been a Better Time.”

It’s all almost comically optimistic, which might be more excusable if it didn’t come across as so self-congratulatory on Cisco’s part. Still, McGregor’s earnest delivery gives the spot its fair share of charm and peddling optimism is somewhat inherent in most advertising. “Pep Talk” is also not lacking in the eye candy department, with a range of environments and gadgets explored in vivid color and detail by director Dante Ariola

As you may recall, the new effort follows last month’s series of spots launching the “There’s Never Been a Better Time’ campaign, with a more targeted optimism celebrating the empowerment of technology to help people through difficult situations. The campaign launch marked the first work under Cisco’s new CMO, Karen Walker.

Anyone Can Be Your Grandma in These Funny, Awkward Ads for Grandma's Cookies

The first campaign for Grandma’s cookies from Goodby, Silverstein & Partners wrestles with a timeless question: “Are you my grandma?” 

This twisted take on the kids’ classic Are You My Mother? combines the delightful naiveté of the 1960 P.D. Eastman book with a deepening sense of confusion. It seems the nostalgia sparked by the smell of a cookie can quickly lead even straight-laced adults astray. 

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Darkly Comic Ads for ZocDoc Illustrate the Utter Hell of Calling Your Doctor

ZocDoc knows how much it sucks trying to deal with doctors over the phone. Now, the online medical-care scheduling service positions itself as the cure for such headaches in a pair of humorous spots from Goodby Silverstein & Partners in New York.

In one ad, an office worker whispers her embarrassing symptoms  into a handset at her desk, hoping not to be overheard by her colleagues. The other commercial presents a different woman, seeking an appointment ASAP, who might be overstating her condition ever so slightly.

“Get better better” is the tagline. The campaign also includes radio, print, out-of-home and digital elements. It’s the first major ad push for the 7-year-old service, and it follows Richard Fine’s arrival as marketing chief as the year began.

“We’re all at the mercy of a broken healthcare system in which many of us can relate to an experience that is absurd and Kafka-esque,” he tells Fast Company.

“Our campaign finds humor in that shared experience. It makes light of these unnecessarily painful parts of the healthcare system. Technology has changed every part of our lives. How about—finally—healthcare?”

The campaign reunites Fine with Goodby’s Nathan Frank, who serves as creative director. In 2008, the pair co-founded OTC drug company Help Remedies, which is known for its own crazy ads. David Shane directed the ZocDoc commercials.

Shane’s expert comic touch—he directed HBO Go’s “Awkward Family Viewing” ads, and won an Emmy a few years back for Bud Light’s “Swear Jar”—is just what the doctor ordered. Here, his approach is appealingly offbeat, but also upbeat and empowering. That’s probably the perfect prescription for a healthcare platform reaching out in ads for the first time.

Sonic's Weird Drink Flavors Come to Life as Strangely Riveting Mouth Cartoons

Sonic is pretty serious about playing with its food.

A new campaign from Goodby, Silverstein & Partners transforms actors’ mouths into zany little characters using face paint, à la makeup artist Lauren Jenkinson‘s renditions of classic cartoon characters.

The illustrations are great more or less across the board, even if some of the writing and delivery—the self-destructive robot, the melodramatic doctor, the angst-ridden teenager—might try a little too hard to be funny.

The better monologues turn the corner on relatable bits of truth—like a Southern belle who scrambles to save face after it turns out she’s not so refined after all—or on straight-up charming silliness—like a hammy yeti, idiotic octopus or behind-the-times groundhog.

The best moments, though, come from the more subtle facial cues, like when a chin twitch becomes a boxer pumping his pecs, or a soul patch finds new life as chest hair (in what might be the most perfect equivalence ever).

Then again, that all might just be a matter of taste—promoting the fast-food chain’s various drink flavors is, after all, kind of the point. But seriously, just try to keep your brain from imploding when Abraham Lincoln cracks a pun about a Leonardo DiCaprio movie.

Client: Sonic
Campaign “Sipsters”
Agency: Goodby Silverstein & Partners

Executive Creative Director/Partner: Margaret Johnson
ACD/Writer: Jon Wolanske
ACD/Art Director/Designer: Kevin Koller
Copywriter: Justin Ralph

Account Services & Strategy
Group Account Director: Leslie Barrett
Account Director: Jenna Duboe
Assistant Account Manager: Olivia Mullen
Business Affairs Managers: Chrissy Shearer, Jane Regan
Senior Communication Strategist: John-James Richardson

Director of Broadcast Production: Tod Puckett
Broadcast Producer: Melissa Nagy
Production Company: eLevel Films (Goodby Silverstein & Partners)
Director: Claude Shade/Jon Wolanske
Director of Photography: Brett Simms
Executive Producer: PJ Koll
Line Producer: Genevieve Giraudo
Production Manager: Haley Klarfield
Make-up Artists: Sarah Coy, Victor Cembelin, Sophie Smith and Monica Bishop

eLevel Films (Goodby Silverstein & Partners)
Editor: Quinn Motika
Executive Producer: PJ Koll
Post Producer: Samantha Liss
Telecine: Nathan Shipley
Online: Kyle Westbrook
Audio Mix/Sound Design: Nic DeMatteo, Jody Scott, Jon Shamieh
Music: APM Music
End Title Design: Kevin Koller


Tostitos' NFL Sponsorship Gets Salty and Cheesy with Eagles Coach Chip Kelly

Tostitos would like you to know that Chip Kelly, head coach of the Philadelphia Eagles, is not the official chip of the NFL—because Tostitos is.

Goodby Silverstein & Partners is out with a new series of 10 pre-roll ads, 15 seconds each, riffing on the pun. Chip Kelly, the story goes, is not happy about the lack of respect.

Overall, they’re pretty cheesy, which is appropriate, because who doesn’t love nachos? But the highlights are probably Kelly getting kicked out of a shopping cart, an Eagles player following calls from a bag of Tostitos, and a security guard strong-arming the campaign’s announcer.

The spots mark Kelly’s advertising debut, though—so at least he can add that to his résumé.

Cisco Shows You the World's Last Traffic Jam in Goodby's Artful New Campaign

One day, all the world’s persistent infrastructure problems will be obsolete, says Cisco. Indeed, you’ll only be able to see them in museums.

That’s the theme of “Building Tomorrow Today,” a new Cisco campaign by Goodby, Silverstein & Partners that begins today with “The Last Traffic Jam,” a striking 30-second spot that shows a traffic jam—now a remnant of the past—as an art piece in a gallery.

Future ads will depict other “last” scenarios, including the last long checkout line and the last product recall, as frozen moments from the past that are now displayed in an art gallery.

GSP creative directors Justin Moore and Nick Klinkert spoke to AdFreak about the “The Last Traffic Jam”:

AdFreak: This is a clever idea. How did you arrive at this concept of a Museum of Lasts?
Moore: “People talk a lot about ‘firsts’ in tech. So we loved the idea that ‘lasts’ can represent a more interesting view of the future—a way of showing how the Internet of everything can have a real, positive impact on people’s lives. After we got to the idea of ‘lasts,’ the museum concept felt like a pretty short leap.”

Klinkert: “Research found that business and technology leaders feel more and more responsibility to solve exceedingly complex problems in the world, with the help of technology. The ultimate goal is to confine these problems that affect us all to the past. The team quite quickly became interested in a place where all these problems could live—’the museum of lasts.’ “

Where did you film this, and what were the production challenges?
Klinkert: “We shot these in Zaragoza, Spain. They built these massive, beautiful buildings for the water expo in 2008, and they gave us the scale and the look that we were after. The ‘art installations’ are actually real people standing very still (and treated in post) to replicate hyperrealistic statues of people.”

Can you tell me about the visual look?
Moore: We wanted to make the point that technology is ultimately about people. So we spent a lot of time looking at the work of artists like Ron Mueck and researching how modern museums create exhibitions.

Klinkert: Visually, we were interested and inspired by the amazing, hyperreal sculptures of Sam Jinks and Ron Mueck, and the way large-scale installations in museums work these days. A lot of them have an interactive component to them, a lot of them are playing with relative size, and they are very fascinating to look at.

Did you storyboard exactly how the tableaux would look, almost like doing little paintings?
Klinkert: We had a pretty clear idea of how it would look at first, but a lot of exploration went into the final execution of it. The traffic jam is obviously a universal problem that affects a lot of people. We wanted to illustrate the frustration, impatience and the boredom of the people in the traffic jam. We toyed around with a lot of other ideas, but at the end of the day we wanted it to look as if an artist picked up a chunk of congested freeway in a major metropolitan city and put it in an elegant museum space.

Why the British voiceover?
Moore: We’re just looking for something fresh and interesting. We tried lots of voices. But something about the English accent seemed to suit the cadence of the words.

How does this evolve the Cisco campaign from last year’s work?
Moore: Strategically, we’ve got a sharper point of view on what Cisco’s vision is for the future, and how it relates to what they’re doing right now. Creatively, the campaign’s just getting better and better.

Klinkert: It’s really a creative expression of what they are doing right now, Cisco is helping to make the Internet of everything possible. And with that, hopefully we can see the last traffic jam or the last product recall in the not-too distant future.

Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal

Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time.

To help promote Comcast Xfinity’s live sports coverage by “re-imagining the sports autograph experience,” Goodby, Silverstein & Partners arranged a Twitter event Monday night, when the legendary running back signed printed banners made from real tweets.

The #SignMyTweet hashtag was used more than 3,100 times, according to Goodby reps, and about 400 were signed. The printouts will be mailed to the fans. 

The highlight was definitely Smith’s signing of a marriage proposal, which (thankfully for all involved) ended in a yes:

(Sure, we could skeptically note that her account is brand new and therefore the whole thing could be fake, but it’s not unreasonable to think she would have created a Twitter account after Emmitt signed his name across a tweet about her.)

A few other highlights:

'Got Milk?' Isn't Dead. In Fact, It Just Made Two Curious New Ads

There was major media hubbub earlier this year about the death of the “Got milk?” campaign. But while it’s no longer being used nationally by the Milk Processor Education Program (MilkPEP), it’s still very much alive in California, where it originated with the California Milk Processor Board.

And now, Goodby, Silverstein & Partners, which created the legendary tagline back in 1993, is launching new “Got milk?” work in an unusual partnership with Grupo Gallegos, which created the “Toma leche” campaign—and acknowledging that milk sales have been in decline for years.

“Milk is losing relevance, and sales have been in decline as family life and diets have changed,” GSP says. To reestablish milk as the right choice for families, the two agencies have partnered on a campaign “that highlights how a person’s future self is determined by the nutritional choices he or she makes today—starting, of course, with milk.”

The agencies are approaching California as one whole market to deliver bilingual work that appeals to all consumers, regardless of ethnicity. The campaign launched Wednesday with two spots, each airing in English and Spanish, that couldn’t be more different.

“Champion,” directed by Dummy’s Harold Einstein, is an amusingly quirky set piece that takes place in a grocery store. “Brave,” meanwhile, directed by Anonymous Content’s Armando Bo, presents a much more emotional appeal by showing a firefighter rescuing a family.

“It’s time to start addressing the California market on the basis of things we all share,” GSP chairman Jeff Goodby said in a statement. “California consumers are extremely diverse, but when it comes to wanting what’s best for our children and their future, we are one united front. This campaign embraces every parent’s personal desire, which is preparing our children for a successful and healthy future.” Credits below.

Client: California Milk Processor Board
Campaign: Milk Fuels a Better Future
Spots: “Champion,” “Brave”

Agencies: Grupo Gallegos; Goodby, Silverstein & Partners

Executive Creative Director: Jeff Goodby
Chief Strategy Officer: Andrew Delbridge
Chief Creative Officer: Marty Orzio

Creative Directors: Eric Kallman, Kate Catalinac
Associate Creative Directors: Saul Escobar, Curro Chozas
Copywriter: Simon Bruyn
Art Director: Andrew Livingston

—Spot: “Champion”
Head of Broadcast Production: Tod Puckett
Senior Broadcast Producer: Leila Seghrouchni

Production Company: Dummy
Director: Harold Einstein
Director of Photography: Jonathan Freeman
Executive Producer, Line Producer: Eric Liney

Editing Company: Arcade Edit
Editor: Dave Anderson
Assistant Editor: Mark Popham
Producer: Fanny Cruz
Executive Producer: Sila Soyer
Managing Partner: Damian Stevens

Visual Effects, Final Conform: The Mill
Executive Producer: Jo Arghiris
Senior Executive Producer: Sue Troyan
Producer: Adam Reeb
Shoot Supervisor, 3-D Lead Artist: Tara DeMarco
2-D Artists: Timothy Crabtree, Jake Albers
3-D Artists: Lu Meng-Yang, Mike Di Nocco, Matt Neapolitan
Colorist: Greg Reese
Art Department: Jeff Langlois, Ashley Forbito

Music: Butter
Composer: Josh Canevari
Executive Producer: Ian Jeffreys
Senior Producer: Annick Mayer

Sound Design, Effects, Mix: Barking Owl
Sound Designer: Michael Anastasi
Mixer: Brock Babcock
Producer: Whitney Fromholtz
Executive Producer: Kelly Bayett

—Spot: “Brave”
Head of Production: Carlos Barciela
Producer: Valeria Maldini

Production Company: Anonymous Content
Director: Armando Bo
Editing: Luna Post
Editor: Pablo Piriz
Telecine: The Mill

Original Music Composition: Elias Arts 
Executive Creative Director: Brent Nichols
Creative Director: Dave Gold
Executive Producer: Ann Haugen
Producer: Katie Overcash

Sound Design: TruLove Post
Sound Designer: Gonzalo Ugarteche

Visual Effects: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Adam Reeb
Production Coordinator: Kris Drenzek
Shoot Supervisor, 2-D Lead: Bill Higgins
2-D Artists: Steve Cokonis, Robert Murdock, Patrick Munoz, Jale Parsons
3-D Artists: Phil Mayer, Jason Jansky
Colorist: Adam Scott
Art Support: Jeff Langlois, Ashley Forbito

Kevin Durant’s Touching MVP Speech Is Now an NBA Mother’s Day Ad

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different.

His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he received this year's MVP award, has lit up the Internet with good cheer. And now the NBA has turned it into a sweet message to moms, three days before Mother's Day.

Produced by Goodby, Silverstein & Partners with NBA Entertainment, the ad mixes footage of a cheering Wanda Pratt with the words of her son, star forward of the Oklahoma City Thunder. The spot will break during tonight's playoff game coverage.

Final Cut, Backyard Sign New Directors

C StruthersCreative editorial company Final Cut added Oscar-nominated editor Crispin Struthers, best known for his work with director David O. Russell, to its roster.

Struthers–who received Academy Award nominations for his editing work on Russell’s last two films “The Silver Linings Playbook” and “American Hustle”–will join the facility in its Los Angeles office to do creative work for clients.

Beyond his film pedigree, Struthers has a history in advertising: he began his career in the TBWA\Chiat\Day editorial department.


New Career Opportunities Daily: The best jobs in media.

Small Agency’s Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother

Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome.

Nail, a small agency in Providence, R.I., invokes the hallowed names of Droga, Mother and Goodby, Silverstein & Partners in a series of cheeky new recruitment ads that acknowledge the greatness of those agencies—and then invite you to apply to better versions of them.

Three job ads posted on Google+ include links to, (the "tastier" version of Mother) and, each of which links through to Nail's site, where you can either apply for a job there (or if you're an "angry attorney," connect with a guy named Jeremy, who can hopefully talk you down).

Says the agency: "We are a small creative shop that competes for talent with big, famous creative shops. So we figured if we can't inspire young creatives to apply for a job here, at least we might be able to confuse them into it.?"

Via Disco Chicken.