Mar
07
The Sweet, Streaming Sound of Data
Posted in: UncategorizedWith the music industry turning digital, music companies can now understand their customers’ listening habits in greater depth than ever before.
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Feb
19
Warner in Deal to Sign Acts Found on Shazam
Posted in: UncategorizedThe agreement will create a label imprint for new artists who are discovered through Shazam, and allow Warner to use Shazam’s data to see what songs are catching on and where.
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Nov
25
Advertising: Shazam Deal Aims to Tie Songs Fast to Products
Posted in: UncategorizedMarketers are only now beginning to deploy music as a very direct conduit to the things they sell, but a deal between an audio-recognition app and the Mindshare agency is a step forward.
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