Advertising is upbeat in the states that are setting up marketplaces where residents will buy health insurance in accordance with the Affordable Care Act.
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Following its own move into automated buying, IPG Mediabrands announced a plan to help clients create content for online platforms.
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The merger with Omnicom has been widely seen as a coup for Publicis and a career capstone for Maurice Lévy.
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Together, Omnicom Group and the Publicis Groupe would become the world’s biggest advertising company, setting their sights on digital media.
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People will be challenged to develop technologies for search-and-rescue operations, create software code for an unmanned aerial vehicle and to help start the newest GPS satellite.
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The merger of the Omnicom Group and the Publicis Groupe would create a new industry leader positioned to better capture profits from digital media and emerging markets.
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A campaign highlights the kinds of services the digital marketing company can provide to clients.
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Above the Influence lost millions of dollars in appropriations, but executives of the partnership at Drugfree.org have decided to try to keep the campaign going.
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Target joined forces with technology blog of the magazine Fast Company to find a shopping app. A group of developers from advertising agencies won the top prize.
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American Advertising Federation, Washington, elected its board for 2013-14.
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Mars will begin using advertising and social media this week to promote Snickers Bites, the first new Snickers product since 2011.
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Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
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A campaign for Bumble Bee SuperFresh has a budget estimated at $25 million, a significant investment for a company that had no measured ad spending in major media last year.
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An initiative offers creative and effective public service announcements for inspiration.
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Trying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.
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Advocates for people with autism are aiming ads at Hispanic and African-American parents to speed the diagnosis of the disorder in their children.
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The car-painting/body-repair chain updated its old hard-sell approach by celebrating “potential” in TV spots and social media.
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The company is building on those commercials by offering consumers the chance to send personalized video cards.
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A campaign by National Geographic is intended to highlight the channel’s focus on showing more recurring series, rather than documentaries.
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Procter & Gamble, which acquired Gillette in 2005, is shifting the account — and its hundreds of millions of dollars in advertising — to Grey.
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