Hasta La Creative!

If you’re planning to drop $30,000 on the woman who gave you life this Mother’s Day—and she’s the type of woman who would appreciate a 3D-printed, life-size version of you—well, you’re in luck. Groupon will help you accomplish that goal. 

Per the deal site’s listing: “Unlike busy adult children, life-sized 3D-printed models do not have hectic schedules. That means they’re there when Mom needs them most: all the time.” 

While this might sound like an elaborate joke, “the deal is 100 percent legit,” Bill Roberts, head of global communication for Groupon, tells AdFreak. You’ll be 3-D printed by Swigro, which owns “largest 3D printer on the market,” the listing says. “This marvel of modern technology is the only device capable of recreating an entire person in crisp, vivid detail.” 

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The only thing worse than sitting next to a crying baby on a long flight is being the parent holding the crying baby. You know you’re responsible for everyone else’s misery, and there’s often very little you can do to fix it. 

For Mother’s Day, JetBlue and agency MullenLowe decided to turn this frequent frustration on its head by actually rewarding passengers when babies cry. 

The “FlyBabies” stunt offered a 25 percent discount to passengers on a flight from JFK to Long Beach each time a baby started crying. That meant if four babies cried, all passengers would get a free round-trip ticket for their next JetBlue flight. 

Here’s what happened on the flight:

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With the Hallmark holiday around the corner, MRY released a self-explanatory Mother’s Day video entitled “Moms Explain What Their Kids Do in Advertising.”

After (finally) getting the video chat to work, MRY mothers make an effort to explain what it is their children do at MRY — although one mom can’t decide if it’s MRY or MYR. Attempts at job descriptions include “Does Things on the Internet,”  “Supervisor of People” and “Online Advertising Through the Computer Director of the Department in Advertising Twitter Facebook Any-Kind-of-Internet-Kind-of-Thing.” MRY concludes that there’s no question that they love their moms (even if they don’t have a clue).

After reviewing several extremely similar, extremely sentimental Mother’s Day ads, R/GA’s humorous take on the superfluous holiday comes as a big relief.

The 60-second ad, entitled “#TextsFromMom” gently pokes fun at technologically-challenged matriarchs, in a way that every can relate to and doesn’t come across as mean-spirited. These text fails range from blank messages, to an entire recipe delivered via text, to unknowingly using a poop emoji for ice cream. The message is very on-brand, and ends with just the right amount of sentiment, via a short message telling viewers to give their moms a call this Sunday. It’s about as well as you can craft an ad around the limitations of the holiday, simultaneously poking fun at and celebrating moms. There’s also a social extension, giving Twitter users who tweet their own “#TextsFromMom” a chance to win a new Galaxy S6 Edge and, according to Adweek, you can dial the moms’ numbers that are visible in the ad to hear their voicemail messages.

Hallmark’s “Put Your Heart to Paper” campaign featured interviews with people who didn’t know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who didn’t know their kids were watching, and didn’t know they were about to get a very nice surprise.

It’s not tied together as simply or as obviously as Hallmark’s campaign, but this spot does a reasonable job of pointing out how little moms get to sleep, and showing some very happy moms lolling around on the product.

RPA made the ad, which tries to tell moms, “You’re important. Sleep like it.” And it’s actually based on some pretty interesting research. In a Tempur-Pedic survey of 1,000 moms, 87 percent of them said they’re kept up at night by family concerns, finances, jobs and wondering if little Timmy is going to need braces.

In case you were wondering what Mom really wants for Mother’s Day, 40 percent of moms said waking up from a good night’s sleep and spending a whole day with their families, while another 30 percent said they’d prefer to sleep late and enjoy breakfast in bed.

So, if your mom is having sleepless nights, consider getting her a bed for Mother’s Day. It might not be the coolest or most affordable option, but it’s still way better than a vacuum.

CREDITS
Client: Tempur Sealy
Title: Moms: You’re Important

Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
SVP, Chief Production Officer: Gary Paticoff
VP, Creative Director: Alicia Dotter Marder
Jr. Art Director: Dennis Haynes
Jr. Copywriter: Megan Leinfelder
VP, Director – Content: Mark Tripp
VP, Director of Digital Production: Dave Brezinski
Sr. Digital Producer: Ana Ponce
Digital Production Coordinator: Kristin Varraveto

EVP, Management Account Director: Tom Kirk
VP, Account Director: Rebecca Mendelson
Account Supervisor: Amanda de la Madriz
Supervisor, Digital Content Strategy: Joanna Kennedy

Production Co: Bö’s House of Visual Arts
Director: Mark Tripp
DP: Stephen Carmona
Producer: Tracy Chaplin
Production Designer: Kristen Vallow

Editorial: Butcher Post
Editors: Teddy Gersten/Nick Pezzillo
Assistant Editor: Amy Rosner
Executive Producer: Rob Van
Post Producer: Alexa Atkin
Lead Flame Artist: Moody Glasgow
Telecine Company: The Mill
Artist: Adam Scott
Executive Producer: Thatcher Peterson

Audio Post Company: Lime
Audio Post Mixer: Dave Wagg

Casting: Cornwell Casting
Casting Directors: Jason Cornwell, Damon Collazo, Sandra Petko
Casting Producer: Tina Eisner

Grey New York launched a new Mother’s Day-themed spot for Pandora Jewelry, entitled “The Unique Connection.”

The spot celebrates the connection between mothers and their children by blindfolding children and asking them to identify their mothers by touch alone. It certainly doesn’t come as a surprise when each child is able to identify their mother, but we’re guessing moms won’t be able to look away anyway. The tear-jerker ad ends with the message “All women are unique. Celebrate the one in your heart.” While the spot contains little overt branding (one of the moms does appear to be wearing Pandora Jewelry, but it’s a quick shot), it ties the brand to the emotional sentiment while encouraging viewers to purchase Pandora Jewelry for mothers day. A message also pops up midway through the ad, prompting viewers to “Click and find a perfect gift for a unique woman in your life.” While Mother’s Day is still several weeks off, the brand is betting on getting a head start on the competition by being early to the party, and the video, uploaded about a week ago, has already scored over 8 million views.

If Donald Sterling is the feel-bad story of the NBA Playoffs, Kevin Durant represents something altogether different.

His humble and heartfelt tribute to his mom during the Tuesday ceremony, where he received this year's MVP award, has lit up the Internet with good cheer. And now the NBA has turned it into a sweet message to moms, three days before Mother's Day.

Produced by Goodby, Silverstein & Partners with NBA Entertainment, the ad mixes footage of a cheering Wanda Pratt with the words of her son, star forward of the Oklahoma City Thunder. The spot will break during tonight's playoff game coverage.

Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to celebrate Mother's Day—the one holiday when this ad agency is particularly pressed to deliver the goods. In the video below, learn about the "Momtract," a legal agreement in which you give control over one aspect of your life back to your mother—like the old days. The website explains further: "Momtract gives power over one aspect of your life to your mother, restoring her to the position of authority she enjoyed when you were a child. Follow our easy 5-step process, and start enjoying the emotional benefits of America's premier legally binding gift." The gag is somewhat reminiscent of last year's "labor reparations" Mother's Day stunt from the same agency, which offered a helpful form for you to "calculate and repay the expenses you incurred as a fetus."

Google traditionally does a special Google Doodle for Mother's Day. This year, it's adding another gift—the commercial below from creative agency Whirled, saluting moms for everything they do. As Procter & Gamble has learned in recent years, you really can't go wrong in giving mothers some love. And in fact, it's becoming a specialty for Whirled, too. After the jump, check out a second Mother's Day spot the agency did this year—for the ASUS VivoBook touchscreen notebooks.