Obama’s New Approach Takes a Humorous Turn

The president’s interview on “Between Two Ferns,” an online parody of celebrity interview shows, is an attempt to get young people to sign up for health insurance on the government’s website.

    



Writers Guild Plans Forum on Affordable Care Act

“This is not about advising writers; we’re in search of information,” said Michael Winship, the president of the Writers Guild of America East.

    



Revelations by AOL Boss Raise Fears Over Privacy

AOL’s chief, Tim Armstrong, set off a firestorm among American workers by publicly revealing information about medical costs for two babies covered by company health plans.

    



Blitzer Causes Stir With Comments on Health Care

Mr. Blitzer said on the air that the Obama administration should “accept the advice that a lot of Republicans are giving them” and delay the start of the program for a year.

    



Ad Campaigns Compete as Health Law Rollout Looms

As the Obama administration prepares to put the health care law in place, it faces an aggressive Republican campaign to prevent its success.

    



Advertising: With Change Coming, Aetna Targets Employers

The insurance company’s “Our Healthy” campaign will focus on cutting waste in health care spending through technological innovation.

    



Advertising: Songs and Sunscreen Spread the Health Insurance Message

Advertising is upbeat in the states that are setting up marketplaces where residents will buy health insurance in accordance with the Affordable Care Act.

    

Conservatives’ Aggressive Ad Campaign Seeks to Cast Doubt on Health Law

Americans for Prosperity, a conservative advocacy group, will begin running television commercials asserting that the law will limit Americans’ health care choices.

    

Critics of Health Care Law Outspending Its Supporters on Ads

Most of the commercials opposing the Affordable Care Act have come from Republican outside groups, which have spent about $400 million on the ads.

    

Media Decoder: Time’s Health Care Opus Is a Hit

A 25,000-word article on the nation’s health care system appears to be on course to become Time magazine’s best-selling cover in nearly two years.