Mar
19
Administration Plays to Young in Health Push
Posted in: UncategorizedThe Obama administration is taking its mission to radio shows, churches and YouTube to urge people to buy health insurance ahead of the March 31 deadline.
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Mar
11
Obama’s New Approach Takes a Humorous Turn
Posted in: UncategorizedThe president’s interview on “Between Two Ferns,” an online parody of celebrity interview shows, is an attempt to get young people to sign up for health insurance on the government’s website.
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Mar
04
Conservative Group Counters Criticism of Ad Against Health Law
Posted in: UncategorizedAmericans for Prosperity is unveiling a new ad after being challenged by a Michigan Democratic lawmaker who demanded verification of the claims of a woman in the initial commercial who said she had lost her preferred health plan.
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Feb
17
Writers Guild Plans Forum on Affordable Care Act
Posted in: Uncategorized“This is not about advising writers; we’re in search of information,” said Michael Winship, the president of the Writers Guild of America East.
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Oct
06
Cruz’s 21-Hour Speech Fueled a Ratings Jump at C-Span2
Posted in: UncategorizedC-Span2’s average daily rating shot up during Senator Ted Cruz’s speech to protest President Obama’s health care law and C-Span’s audience more than tripled on the eve of the government shutdown, data show.
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Sep
21
Ad Campaigns Compete as Health Law Rollout Looms
Posted in: UncategorizedAs the Obama administration prepares to put the health care law in place, it faces an aggressive Republican campaign to prevent its success.
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Sep
04
Advertising: With Change Coming, Aetna Targets Employers
Posted in: UncategorizedThe insurance company’s “Our Healthy” campaign will focus on cutting waste in health care spending through technological innovation.
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Jul
31
Advertising: Songs and Sunscreen Spread the Health Insurance Message
Posted in: UncategorizedAdvertising is upbeat in the states that are setting up marketplaces where residents will buy health insurance in accordance with the Affordable Care Act.
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Jul
07
Conservatives’ Aggressive Ad Campaign Seeks to Cast Doubt on Health Law
Posted in: UncategorizedAmericans for Prosperity, a conservative advocacy group, will begin running television commercials asserting that the law will limit Americans’ health care choices.
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Jun
05
Critics of Health Care Law Outspending Its Supporters on Ads
Posted in: UncategorizedMost of the commercials opposing the Affordable Care Act have come from Republican outside groups, which have spent about $400 million on the ads.
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