The founder of a San Francisco advertising agency says he would advise college graduates starting a career to volunteer for a task their boss hates.
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BET Networks, the television network owned by Viacom, is the latest media company to create a festival — pairing an array of marquee events with big sponsors.
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A new documentary, “The Real Mad Men and Women of Madison Avenue,” examines the ad industry during the last six decades, focusing on New York.
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Until recently, ads with lesbian, gay, bisexual and transgender themes were usually limited to media those consumers watched and read.
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The Federal Trade Commission told Google, Bing and Yahoo among others to clarify what sort of material is coming up in search results.
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The oil company asserted that thousands of claims were either inflated or nonexistent in ads that are to appear in three major newspapers Wednesday.
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The industry’s regulator ruled that a campaign for Dove body wash unfairly maligned competing products and said that it should be stopped.
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A campaign for Bumble Bee SuperFresh has a budget estimated at $25 million, a significant investment for a company that had no measured ad spending in major media last year.
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After episodes of mass shootings, Hollywood has offered to alert parents to the presence of violence in films. But the guns, on blazing display in this summer’s movie fare, are staying.
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Publishers of prominent publications have embraced the concept of publishing multiple covers in a single month, hoping to lure more readers and advertisers.
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Why does the Kia Soul television ad use stuffed rodents — hamsters? ferrets? — driving the vehicle?
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Tying an executive’s personality to his or her business can be highly successful until the executive ages, leaves, dies or gets into trouble.
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Jeep is reviving the Cherokee nameplate at a time when ethnic, racial and gender labeling has been largely erased from sports teams and products.
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After posting a loss in the first quarter, Martha Stewart Living Omnimedia redesigned its print and digital offerings in hopes of returning to profitability.
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An initiative offers creative and effective public service announcements for inspiration.
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George Zimmer, the founder of Men’s Wearhouse and a frequent presence in its commercials, was fired by the company’s board on the day of its shareholders’ meeting.
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In resisting calls to ban ads for nutritionally questionable food, Nickelodeon argued that its job was children’s entertainment, not nutrition.
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A dating Web site is teaming up with board game companies to sponsor game nights where singles can meet and get to know each other.
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Trying to avoid a decline in viewership, MTV plans to present a nationwide study of 1,800 “young millennials” to marketers and programmers.
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A brand of one of the world’s largest olive oil producers has embarked on a social media campaign to increase its name in the American market.
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