Jun 23

Advertising: A Multiplicity of Magazine Covers, and Just as Many Reasons

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Publishers of prominent publications have embraced the concept of publishing multiple covers in a single month, hoping to lure more readers and advertisers.

    

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Feb 27

Conversations: Increasing Sales by Answering Customers’ Questions

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An installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.

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