Advertising: When a Founder Is the Face of a Brand

Tying an executive’s personality to his or her business can be highly successful until the executive ages, leaves, dies or gets into trouble.


Dumping the Face, and Founder, of Men’s Wearhouse

George Zimmer, the founder of Men’s Wearhouse and a frequent presence in its commercials, was fired by the company’s board on the day of its shareholders’ meeting.